Job Duties
The Social Media Manager is responsible for planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.
Core Responsibilities
Campaign Planning & Activation
- Develop paid social strategies that align with client goals and integrated media plans.
- Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
- Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
- Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
- Manage influencer programs, overseeing deliverables and budgets.
- Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.
Data Analysis & Reporting
Analyze paid social performance to identify trends, insights, and opportunities.Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.Provide clients with regular reporting and recommendations backed by data.Collaboration & Communication
Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.Engage with platform reps to take advantage of new tools, features, and betas.Innovation & Growth
Stay current on social media trends, algorithms, and emerging advertising opportunities.Propose and test new approaches to drive efficiency and performanceKey Competencies
Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.Strong communication and collaboration skills.Detail-oriented with strong organizational abilities.Ability to manage budgets, billing, and authorizations effectively.Minimum Education Required
Bachelor’s degree in media, marketing, or related field preferred.
Minimum Experience Required
3+ years of experience in digital media planning and buying, with a focus on social.
Shift
First (Day)
Number of Openings
Public Transportation Accessible
Yes
Veterans Encouraged to Apply
Yes
Physical Required
No
Drug Test Required
No
Compensation
$60,000.00 - $75,000.00 / Annually
Additional Compensation
Discretionary annual bonus
Postal Code
55410
Place of Work
Hybrid
Requisition ID
2742
Job Type
Full Time
Job Benefits
75% employer-paid health and dental insurancecompany paid short and long term disabilitycompany paid basic life insurancevision insuranceunlimited PTO + 12 paid holidays401k matchhybrid work environmentApplication Email
thao.habeck@riseandshineandpartners.com