Sr. Manager, Partnerships & Activations

Who We Are :

Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.

Who You Are

The Sr. Manager, Partnerships & Activations will lead all local, non-digital marketing and revenue-generating initiatives for Museum of Ice Cream’s Miami location. As a peer to the General Manager, you will own $1.3M in annual revenue for this location through partnerships, community ticket sales, group bookings, and grassroots marketing efforts. You will act as the Museum’s local face in the tourism and community landscape, developing strong B2B relationships, leading on-the-ground activations, and crafting referral strategies to drive awareness, visitation, and event bookings.

This role is perfect for someone who thrives at the intersection of sales, community engagement, and creative marketing — and who can build a revenue stream from the ground up while staying joyful and brand-aligned.

Key Responsibilities

Local Partnership Strategy

• Develop and implement a local revenue strategy focused on partnerships, group sales, and community-driven ticketing.
• Own a local revenue goal of $1.3M annually, and design tactical initiatives to meet or exceed it.
• Build and manage a sales pipeline across verticals (e.g., hotels, event planners, corporate clients, tourism partners, concierges, schools, and community groups).
• Build referral-based partnerships with Miami hotels, tour operators, travel agents, and local businesses.
• Serve as the key contact for local clients, including organizing site visits, walkthroughs, and presenting proposals for group / event bookings.

Ambassador & Influencer Network

Create and manage a local ambassador program (hotel concierges, influencers, bloggers, local guides) to drive awareness and referrals.

Offer tools and incentives (e.g. ticket commissions, perks) to keep MOIC top-of-mind among tourism and hospitality professionals.

Plan and execute “familiarization” (FAM) events, influencer nights, client mixers, and partner activations.

Personally host and steward key partners through the MOIC experience to convert them into evangelists.

Street Team & Community Engagement

Develop and manage a street team program to activate in high-traffic areas and events or schools / camps to partner with for awareness and visits.

Represent MOIC at community and tourism events, building presence through sponsorships, activations, and grassroots outreach.

Performance & Program Management

Track all offline revenue channels using a CRM and sales performance tools.

Analyze ROI on campaigns, events, and partnerships — and optimize approach to maximize conversion.

Manage a local sales budget and keep expenses within 25% of attributed revenue.

Partner with the GM and HQ marketing team to align on messaging, campaign timing, and operational readiness.

Coordinate group bookings and events with the local ops team to ensure seamless guest experience.

Be present onsite 3+ days a week during launch (or as needed) and available for evening / weekend events when necessary.

The salary range for this role is $100,000 - $125,000 USD dependent on location and experience, plus commission, as well as an annual bonus and options.

Figure8 is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.

In order to be considered for this role, it is required to live in the Miami market. If considered for this role, interested candidates not currently in the Miami market will be required to relocate.

Requirements

Qualifications

5+ years of experience in sales, marketing, or business development in attractions, hospitality, events, or tourism.

Proven track record in generating B2B leads, closing deals, and exceeding sales targets.

Strong public speaking and presentation skills; confident in leading partner events and meetings.

Local Miami market knowledge — tourism seasons, key hospitality partners, and event calendars.

Comfort with CRM systems (e.g., HubSpot, Salesforce) and working with data to track success and make adjustments.

Ability to independently manage programs while collaborating with cross-functional stakeholders.

Strong organizational skills with a creative mindset — equally at home with spreadsheets and street fairs.

Nice-to-Haves

Existing relationships with Miami hotels, DMCs, or tourism boards.

Previous experience building an ambassador / influencer program or grassroots campaign from scratch.

Background in selling birthday party packages, venue rentals, or team-building events.

Spanish fluency or multilingual skills.

Experience with opening a new venue or launching a market.

A passion for playful, immersive experiences and the joy of ice cream.

Benefits

Benefits :

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Ability to advance within the organization