National Sales Manager - Food and Beverage

Sales Manager

A long-established Canadian manufacturer with national distribution is seeking a Sales Manager to lead growth across multiple channels. With a strong legacy, a loyal customer base, and new ambitions for expansion, this company combines tradition with forward-thinking innovation.

This role offers the chance to take ownership of sales strategy and execution for a respected brand in a competitive consumer market. You'll focus on building relationships, developing new opportunities, and driving revenue growth across foodservice, retail, and distribution channels.

Key responsibilities include :

• Develop and execute a sales strategy to expand market presence across multiple channels.
• Manage and grow existing customer accounts, ensuring strong long-term partnerships.
• Identify and secure new business opportunities, including national accounts and emerging sectors.
• Partner with internal teams on promotions, launches, and seasonal programs.
• Negotiate pricing, contracts, and programs with distributors and key accounts.
• Provide market intelligence on competitors, consumer trends, and opportunities.
• Represent the company at customer events, industry functions, and trade shows.
• Report on sales performance, forecasts, and results to senior leadership.