Tropicalist Brand AmbassadorLagunitas Brewing Co • Miami, Florida, US
Tropicalist Brand Ambassador
Lagunitas Brewing Co • Miami, Florida, US
8 hours ago
Job type
- Full-time
- Part-time
Job descriptionDrive brand awareness and trial through face-to-face sampling experiences Support sales efforts by increasing velocity and repeat purchases Build local brand loyalty and enhance visibility in key markets Provide market insights and feedback to the brand team Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits) On-premise accounts (bars, restaurants, lounges) Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals Community events and cultural celebrations Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation Primarily independent, with occasional team activations alongside other ambassadors or sales reps Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol / beverage sampling Sales or marketing students / recent grads are a plus Bilingual (Spanish / English) preferred, given the South Florida market Outgoing, confident, and charismatic Comfortable approaching and engaging with diverse groups of people Reliable, punctual, and professional Strong communication and interpersonal skills Passionate about craft beer and Latin culture TIPS or SafeServe Alcohol Certification (can be completed prior to first activation) Valid Driver's License and access to reliable transportation Primarily Evenings and Weekends (Thursday-Sunday activations) Some weekday evening events or retail tastings (4-8 PM range) Shifts typically 3-5 hours depending on activation Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA Branded apparel and gear provided for activations (shirts, hats, etc.) Samples provided for events but not for personal use Represent one of Miami's fastest-growing craft beer brands backed by Heineken USA Be part of a vibrant and passionate team bringing La Tropical's Latin heritage and bold flavors to life Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer
1. Job Scope & Responsibilities
Main Responsibilities :
- Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
- Educate consumers on La Tropical's brand story, products, and unique Miami roots
- Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
- Set up and tear down branded displays and promotional materials at events
- Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
- Communicate real-time execution updates and consumer feedback
Goals for the Role :
Work Locations / Events :
Feedback Reporting :
Work Style :
2. Requirements & Profile
Ideal Background :
Soft Skills / Personality Traits :
Required Certifications / Licenses :
Typical Working Hours :
Travel / Event Reimbursement :
3. Candidate FAQ Preparation
Growth Opportunities :
Company Products & Gear :
What Makes This Role Unique :
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Brand Ambassador • Miami, Florida, US
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