Paid Media Specialist Job at Go Local Interactive, LLC in Overland Park

Paid Media Specialist

Job Description

As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!

Job Expectations

Manage and be a point of contact for assigned client paid media accounts

Identify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads

Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI

Support the New Business and Strategy Departments with sales, organic growth, and client retention

Delegate tasks to Paid Media Coordinators and Assistants when appropriate

Pull, analyze, organize, and interpret data

Clearly and consistently communicate between internal product teams and external clients

Research and stay up-to-date on marketing trends

Job Qualifications

Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines

Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)

Must demonstrate presentation skills

Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients

Demonstrated proficient skills in Microsoft Office, including Excel, Word, and PowerPoint

Must demonstrate strategic and analytical thinking when solving problems

Must demonstrate an understanding of both Google and Bing

Must demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics

Requirements

Required Experience

Google Ads Certification

Bachelor’s Degree in Marketing, Mass Communications or another related field

2+ years of Paid Media experience

1+ years of customer service / consulting experience

Physical Requirements

While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

Up to 5%

Schedule

Full-Time

Benefits

Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.

Dental, vision, basic / supplemental life insurance, short / long term disability, critical illness, and accident insurance.

401(k) retirement Safe Harbor plan available including company contribution.

Fifteen (15) Paid Time Off (PTO) days your first year.

Thirteen (13) paid holidays observed annually.

Perks

Casual dress code.

Snacks, coffee and vending available.

8 hours paid volunteer time off.

Company events and incentives with an unmatched company culture!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.

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