Director of Content

About Boston Legacy FC

Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

The Role

We’re looking for a strategic, creative, and operationally driven leader to oversee our content function end-to-end. The Director of Content will lead a team responsible for social, video, editorial, web / app, matchday content, and integration with creative and marketing. This person must be as comfortable guiding big-picture vision as they are rolling up their sleeves to oversee execution, driving growth in audience engagement, content monetization, and brand equity.

They will act as a “mini-media company GM” inside Boston Legacy FC, owning channel strategy, content economics, brand voice, and cross-department alignment, to build deeper and more meaningful connections with fans, sponsors, and media partners.

Key Responsibilities

• Define and drive a content vision, strategy, and roadmap aligned with club goals (fan growth, brand, revenue, engagement).
• Establish KPIs and benchmarks across all content verticals (e.g. viewership, shares, retention, conversion) and ensure alignment with marketing, commercial, and brand objectives.
• Build and scale a content organization (hiring, structure, workflows) that can deliver high-frequency, high-quality content across multiple platforms.
• Coach, mentor, and develop content team members; build a high performance, collaborative culture.
• Partner with internal teams and external partners (league, media, platforms) to align and leverage campaigns, initiatives, and content opportunities.
• Oversee team budgeting and resource allocation; identify opportunities for strategic partnerships or outsourcing to boost capacity and efficiency.
• Lead strategy and execution across owned and operated (O&O) platforms : website, app, digital newsletter, and any future direct-to-fan platforms.
• Oversee social media content across Instagram, TikTok, X (Twitter), YouTube, Facebook, ensuring platform-appropriate storytelling and growth.
• Lead video teams for both long-form and short-form content (in-studio, documentary, match highlight reels, behind-the-scenes, player features).
• Oversee live / streaming content (pre-match, in-match, post-match, press conferences, studio shows) and ensure high production quality.

Matchday & Game Presentation

Creative Integration & Brand Voice

Commercial & Partnerships

Partner with commercial / sponsorship teams to identify content-driven revenue opportunities (branded content, sponsor integration, licensing).

What We’re Looking For

Why Join Us?

You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.

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