Sr Industry Marketing Manager - Logistics Service Providers

Sr. Industry Marketing Manager - Logistics Service Providers

Blue Yonder is looking for a creative and dynamic solution and industry marketer with a solid understanding of third-party logistics and supply chain management to help Blue Yonder accelerate its leadership in supply chain transformation.

In this role you will work closely with peers in marketing, industry and business strategy, and enablement teams to create the positioning, content and creative go-to-market strategies that ensure both sellers and buyers understand what high-impact Blue Yonder solutions are best suited to the specific needs of logistics service providers to help them realize the fulfill potential of their business and their supply chain.

GTM Strategies : Work closely with the marketing, product and industry teams on GTM strategies - including definition of target audience and ideal mix of solutions - to drive differentiated campaigns in market.

Industry Messaging and Content : Leveraging input from cross-functional stakeholders, define industry specific, value-driven messaging and content that can be used in sales, awareness efforts and demand generation to drive deals.

Cross-Functional Messaging Inclusion : Align with broader Marketing organization to understand latest GTM plans, the relevance to the 3PL business and inclusion in GTM strategies, messaging and content.

LSP Business Analysis : Through independent research and work with operation teams, understand the performance of the LSP business and make recommendations on content, messaging topics and GTM approaches to grow our marke

GTM Support : Help define enablement materials and content for major accounts to support sales activity in must win deals, sharing relevant industry and solution knowledge, competitive intelligence and industry insights.

Subject Matter Expert : Serve as a subject matter expert on Logistics Service Providers, supporting direct and indirect sales motions as well as key corporate and industry events.

Bachelor's Degree, preferably in marketing or a hi-tech field, MBA / master's preferred

5+ years of marketing experience

3+ years of services marketing experience preferably on SaaS solutions

Experience with and understanding of supply chain software

Understanding of AI tools for marketing that can assist in content design and delivery

The salary range for this position is $119,254.00 to $151,665.00 USD

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes :

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.