Job Description
Job Description
Description :
Job Title : General Manager, Academy of Live Technology (ALT) @Rock Lititz
Position Type : Full-time, Salaried, Exempt
Location : Lititz, PA
Entity : Academy of Live Technology (ALT) @Rock Lititz
MISSION : (The essence of the job)
The General Manager (GM) of the Academy of Live Technology (ALT) will be a collaborative leader and strategic problem solver, guiding the organization through growth and operational excellence. This individual will prioritize student success, foster team collaboration, and ensure financial sustainability. Strong program management, communication, and stakeholder engagement skills are essential. Cultural alignment with the ALT and Rock Lititz teams is a key selection criterion.
OUTCOMES : (What must get done and how will we measure success)
- Lead and build a multidisciplinary team, fostering a culture of collaboration, inclusion, and high performance
- Serve as the primary liaison between academic institutions, industry partners, and other stakeholders, cultivating strategic relationships and partnerships
- Facilitate collaboration among internal teams and industry partners to enhance student experience
- Ensure impactful, industry-embedded education through partner donations, vendor engagement, and integration within the Rock Lititz community
- Drive the execution of joint strategic initiatives, balancing long-term growth with hands-on operational oversight during early-stage scaling
- Engage in financial planning and budget management to ensure fiscal sustainability
- Work with the Program Coordinator to streamline administrative operations, ensuring clarity, compliance, and efficiency across teams
- Support fundraising and development efforts, engaging with donors, grant makers, institutional, and industry partners as needed
- Work with education partners to ensure any required processes, documentation and plans support compliance or requirements for accreditation, DOE or any regulatory body
- If required, drive any state or federal applications, grants or required processes / documentation
- Represent ALT in public forums, industry events, and external engagements to enhance visibility and reputation
Key Priorities in first 6-12 months
Relationship building, stakeholder management and partner foundation buildingBuilding, supporting and leading teamsDrive enrollment, meet budget targets and establish long term business planEstablishing strong project and communication plans and processesSupporting teams and partners in strong student engagement and successFocusing team on unique and dynamic industry engagement experiencesMeasurable Goals
After 1 month will have met 1 : 1 with all students, faculty, adjuncts and ALT / RL team membersAfter 2 months will have met with at least 15 partners - gear donors, master class or adjunct providers, project supporters, or those managing jobs or internshipsAfter 2 months will have met with finance team and have a full understanding of budget for 25-26 academic yearAfter 3 months will be actively participating in all ALT / PCAD Communication meetings and will have transitioned all scope of work from RL / ALT teamAfter 3 months will have traveled to ALT UK and have a deep understanding of the how the unique industry embedded education model worksAfter 3 months will be up to speed on licensing requirements and will transition licensing application management scopeAfter 3 months will have team roles clearly defined and will layout clear annual goals with each team memberAfter 4 months will be driving all industry embedded education workAfter 4 months will have requests for donations, sponsors and budget from Workforce LiveAfter 5 months will have a draft budget for 26-27 academic year for Board approvalAfter 5 months will have a short course plan and will executingAfter 8 months will have met recruiting targets (target 60 new students) After 9 months will have 3-5 year business plan for recommendation to the boardRequirements : CRITICAL
Proven leadership experience with a focus on team building and collaborationStrong interpersonal skills; able to influence calmly and effectivelyLive event industry experience is strongly preferred; candidates without this experience must demonstrate adaptability and a willingness to learn the industry quickly.Experience in Higher Education administration preferredFinancial literacy and experience in budget managementMature program management experience with a willingness to execute and buildExcellent administrative and communication skillsCULTURAL
Passionate about live entertainment and working with young professionalsThrives working with people, and forming relationshipsValues the insights and contributions of others and prioritizes team successOpen to continuous learning in a dynamic environment, willingness to pivot as business needs shiftAbility to remain calm in difficult and / or complex situations and maintain an action oriented, problem-solving mindsetDemonstrate pride and ownership in your workHumble leader – willing to drive collaboration and set others up for successWilling to lead when required while contributing to and producing deliverables when requiredPHYSICAL
Frequent walking throughout campus but may remain stationary for long periods of timeFrequent use of manual dexterity to type, and use office equipmentOccasional exposure to concert level audio output, lasers, bright or flashing light, fog, and other elements one might experience in a live event production environment.In addition to the functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co-workers, maintain a professional appearance and demeanor, maintain good attendance by working when and where directed, respect the work environment and keep it as neat and clean as possible. Every employee shares responsibility for health and safety within this company; failure to do so could result in disciplinary action up to and including termination. The employee is also expected to perform other duties and functions, assisting coworkers as needed.
We value diversity and are committed to creating an inclusive environment for all employees.