(Canada) Sr. Marketing Automation Specialist

(Canada) Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.

Key Responsibilities :

• Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting.
• Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
• Management of platform performance and database health, including users, roles, workspaces, programs, sync / system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
• Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs.
• Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units.
• Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.

You'll work cross-functionally with :

Your success will be measured by :

Required Education :

Required Experience :

Skills / Behaviors :

Knowledge :

$80,000 - $87,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $80,000 - $87,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and / or work location. Your recruiter can share more information about our total rewards package during the hiring process.

PointClickCare Benefits & Perks : Benefits starting from Day 1! Retirement Plan Matching Flexible Paid Time Off Wellness Support Programs and Resources Parental & Caregiver Leaves Fertility & Adoption Support Continuous Development Support Program Employee Assistance Program Allyship and Inclusion Communities Employee Recognition and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic / civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.