Director, Property Marketing

E nterprise is a national nonprofit that exists to make a good home possible for the millions of families without one. We support community development organizations on the ground, aggregate and invest capital for impact, advance housing policy at every level of government, and build and manage communities ourselves. Since 1982, we have invested $80.9 billion and created 1 million homes across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands - all to make home and community places of pride, power and belonging.

Join us at enterprisecommunity.org

Working at Enterprise

At Enterprise, you'll be part of a diverse, committed team making a difference every day. You will collaborate with some of the smartest minds and biggest hearts in our field. You'll be empowered to drive systems change and take bold steps to advance racial equity. And you will find a career home where you're valued and supported in your growth journey.

Enterprise offers career opportunities in our offices across the country with an exceptional benefits package .

Job Description Summary

This strategic, proactive, and results-driven marketing professional manages marketing efforts for over 100 Enterprise-managed communities in Maryland, Virginia, Washington DC, and Pennsylvania.

The Director, Marketing leads the creation and execution of marketing initiatives that drive demand and strengthen occupancy across Enterprise's portfolio of communities. This role is responsible for developing and implementing marketing plans that generate qualified leads, creating compelling messaging and materials that position our communities as a great place to live, and designing channel-specific strategies for property websites, email, advertising, and social media. A key focus is on attracting and converting prospects into residents through creative, data-driven campaigns and a strong digital presence. The Director also ensures marketing efforts are scalable, measurable, and aligned with portfolio and property-specific goals, while providing leadership and direction to their team.

Working in close collaboration with the Sr. Director of Operations Support, Property Management and reporting to the Vice President, Marketing, this role is critical to achieving and sustaining strong occupancy, supporting lease-up success for new communities and redevelopments, and elevating the brand presence of our communities.

Job Description

Key Responsibilities

Portfolio Management

• Manage prospect cultivation and property marketing strategies across a portfolio of 100+ communities, tailoring efforts based on property performance, audience demographics, and local market conditions.
• Identify and recommend scalable marketing approaches that enhance portfolio-wide effectiveness, adapt to the unique needs of each community, and streamline execution to increase efficiency.
• Collaborate cross-functionally with property operations and asset management teams to ensure that marketing strategy is aligned with occupancy goals and business objectives.
• Manage and develop property marketing staff, providing direction, mentorship, and accountability.
• Advertising and Campaign Execution
• Develop and oversee creative, cost-effective advertising campaigns that go beyond standard Internet Listing Services (ILS) by leveraging outreach marketing, local partnerships, social media, and digital tools.
• Negotiate and manage contracts for ILS and other advertising vendors, ensuring the portfolio receives strong value and performance.
• Track and report advertising effectiveness, optimizing spend and strategy based on performance metrics.
• Marketing Plans and Leasing Strategy
• Monitor portfolio-wide occupancy trends and proactively identify underperforming properties in need of strategic support.
• Create customized marketing plans for prioritized properties, incorporating comps, local market trends, and property-specific needs.
• Partner with colleagues across the residential team to identify properties with marketing-related leasing challenges and propose solutions.
• Lease-Up and Development Support
• Create and execute robust marketing playbooks for new construction and redevelopment lease-ups, ensuring strong pre-opening interest and early momentum.
• Design and manage pre-leasing campaigns and community launch strategies to create excitement about new properties.
• Collaborate with real estate development, property management, communications, and events teams to build buzz during the construction phase through visuals, email campaigns, and exclusive previews.
• Measure and report on results during all phases of lease-up to inform ongoing improvements.
• Product Marketing and Brand Positioning
• Provide product-level marketing insights, including competitive landscape reviews, rent positioning recommendations, and amenity differentiation.
• Conduct market and trend analyses to support decisions on rent growth, property upgrades, and repositioning strategies.
• Partner with the revenue manager to assess pricing and make recommendations using data from surveys, comps, and market analytics.
• Digital Strategy and Online Presence
• Drive engagement and conversions across all digital property listings, advertising, and websites, ensuring accurate, up-to-date information and compelling content.
• Develop and advance social media strategy. Manage the residential Facebook presence, monitor and respond to resident reviews, and direct initiatives to improve Google reviews.
• Analyze digital traffic and engagement metrics to inform ongoing content and platform strategies. Develop and distribute reports as scheduled.
• Oversee production of our monthly leasing-focused e-newsletter spotlighting available units, new communities, and special promotions .
• Creative and Collateral Oversight
• Develop inspiring messaging and marketing materials that drive action and aligns with organizational brand standards.
• Lead the creation of collateral, delivering a core set of property marketing materials, along with protocols and templates for fact sheets, flyers, branded signage, etc.
• Manage photography and videography efforts to ensure assets reflect community identity and brand standards.

Qualifications

Total Rewards at Enterprise :

You will be working with a group of talented professionals who are motivated by serving the community and addressing the need for affordable housing.

Enterprise offers a comprehensive total rewards package for you and your family.

The base salary for this role is $120,000 to $130,000, depending on level of skills and experience.

The salary range for this position is represented by the low and high end of the range for the amount to be paid for the position. Salaries paid at Enterprise will vary based on factors that may include skills, education, location, experience, and performance. The salary range is just a part of the total rewards package provided to employees at Enterprise, and other rewards may include annual performance bonuses and generous paid leave programs.

At Enterprise, our benefits form a major component of our total rewards package. Benefits include dental, health, and vision care plans, as well as family-building benefits, such as adoption and surrogacy support. Enterprise allows flexible work arrangements to promote a better work-life balance. We offer health advocacy, EAP, and mental health benefits. We round out our total rewards package by offering financial education, wellness programs, and auto-enrollment in the company's 401(k) plan with employer matching contributions. Finally, you will have learning and development opportunities, including tuition reimbursement for job-related courses and certifications. Thank you for your interest in joining the Enterprise team in our effort and commitment to serve others.

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