A company is looking for a Senior Data Scientist, Acquisition Marketing.
Key Responsibilities
Own end-to-end media modeling, including data preparation, model development, validation, and delivery
Design and maintain incrementality testing frameworks in collaboration with paid media partners
Translate model outputs into actionable budget allocation and channel investment recommendations
Required Qualifications
4+ years of experience in data science or quantitative analytics, particularly in paid media or acquisition marketing
Proven ownership of media mix modeling (MMM) from end-to-end
Hands-on experience with incrementality tests, including experimental design and results interpretation
Bachelor's degree in a relevant field; advanced degree preferred
Proficiency in Python and SQL, with experience in dbt and open-source MMM frameworks preferred
Senior Data Scientist • Greensboro, North Carolina, United States
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