Territory Sales Representative
Founded in 1965, Herc Rentals is a leading equipment rental supplier in North America with 2024 total revenues reaching approximately $3.6 billion. Herc Rentals serves customers through approximately 620+ locations and has about 10,200 employees in North America as of June 30, 2025.
The Territory Sales Representative is to identify, introduce, develop and nurture business relationships with companies and individuals within their designated territory. The Territory Sales Representative's goal is to generate and maximize revenue for the branch and the company. This is an excellent opportunity for motivated self-starters who want to enhance their skills with a company whose reputation speaks for itself.
The responsibilities include : daily territory management and revenue growth through visits to various customer job sites / offices, developing a networking list of potential clients and consistently contacting them through the telephone and internet, developing, planning and organizing sales strategies to achieve desired results / goals, maintaining and exceeding quotas by renting and selling equipment on a consistent basis, identifying customer's needs and reacting appropriately while understanding the market conditions and local competitors pricing, penetrating customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts, and supporting all team members.
Requirements include a bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred, and a proven track record with 3 to 5 years of outside sales experience within the industrial market and / or heavy equipment industry preferred.
Skills include the ability to drive / operate multiple types of vehicles and equipment, ability to engage in natural verbal interaction with customers, ability to follow up with customers in a timely manner, able to walk into unfamiliar environments and adjust rapidly to the setting, attention to detail, multi-tasking individual who uses project management skills to accomplish goals, customer service focused, must react to changing business needs, solid and proven computer skill set (knowledge of MS Office is preferred), and works and communicates effectively with all levels of the company.
The pay range is base salary + commission guarantee with no bonus cap, $75k - $85k anticipated 1st year income. Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following : medical, dental, and vision coverage, life and disability insurance, flex spending and health savings accounts, virtual health visits, 24 hour nurse line, healthy pregnancy program, tobacco cessation program, weight loss program, 401(k) plan with company match, employee stock purchase program, paid time off (holidays, vacations, sick days), paid parental leave, military leave & support for those in the National Guard and Reserves, employee assistance program (EAP), adoption assistance reimbursement program, tuition reimbursement program, auto & home insurance discounts, company paid life insurance, supplemental life insurance, accidental death & dismemberment insurance, company paid disability insurance, supplemental disability insurance, group legal plan, critical illness insurance, accident insurance.
Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.
Nearest major market : Los Angeles
Job Segment : Advertising Sales, Outside Sales, Sales Rep, Advertising, Sales, Marketing
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Territory Sales Representative • Lancaster, CA, US