Director of Enrollment Marketing & Communications

Director of Enrollment Marketing and Communications

The Director of Enrollment Marketing and Communications is responsible for developing, executing, and assessing strategic enrollment marketing processes and campaigns for all Campbell University programs that serve students regionally, nationally, and globally. The Director of Enrollment Marketing and Communications reports to the Vice President for Enrollment, and works with the admission team, staff, faculty, and students.

Essential Duties and Responsibilities :

• Provide leadership and strategic marketing direction in the development of marketing and outreach plans, policies, procedures, programs, and systems to support and achieve enrollment goals.
• Strong understanding of market research, data interpretation and use of analytics to make marketing decisions.
• Demonstrates a thorough knowledge of enrollment marketing and communications best practices including developing long-term strategies and plans to increase leads and conversions throughout the enrollment cycle.
• Work with the admission team to develop and implement an enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, guidance counselors, and other influential groups).
• Evaluate, recommend, and direct the work of outside creative service and other firms who design and implement enrollment-marketing programs.
• Assist in the development of communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, application processes, and pre-enrollment phases of the Campbell admissions process.
• Collaborate with all campus constituents to effectively market Campbell to prospective students and the community at large, including communication distribution channels, college websites, social media, marketing, and public information.
• Collaborate with senior academic and administrative staff to successfully launch new programs, including marketplace positioning and launch / awareness building strategies, as well as contributing to competitive intelligence, working with market research vendors as appropriate, and assisting with program launch budgets.
• Cultivate and maintain relationships with lead-generation and third-party vendors.
• Work in collaboration with the Office of University Communications and Marketing to develop creative concepts that address marketing challenges and reinforce the Campbell University brand.
• Assure that projects are delivered on time and on budget.
• Collaborate with the university's Web Communications department to assist in the management of the Enrollment division web presence by making necessary updates, changes, and applying best practices or adaptations based on customer feedback and competitive analyses.
• Identify marketing innovations and technology to effectively communicate to prospective students.
• Serves on University committees as appropriate.
• Other duties as assigned by the Vice-President for Enrollment Management.
• Always maintain a professional appearance and demeanor.
• Uphold and abide by Campbell University policies and procedures, including, but not limited to; Title IX, Information Security, FERPA, and all federal and state mandates.

Education / Experience :

Knowledge, Skills, and Abilities :