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Lead Data Analyst (Marketing)
Lead Data Analyst (Marketing)The Vanguard Group • Malvern, Pennsylvania, USA
Lead Data Analyst (Marketing)

Lead Data Analyst (Marketing)

The Vanguard Group • Malvern, Pennsylvania, USA
22 days ago
Job type
  • Full-time
Job description

The Self-Directed (SD) Marketing Analytics team is seeking an experienced lead analyst to join us on our analytic journey. We support the Personal Investor Marketing team in various business activities including audience targeting client journey analysis marketing channel usage and content creation. Our work encompasses data wrangling reporting dashboard development strategy formulation and advanced modeling. Collaboration with cross-functional teams is essential as we partner with various analytics and marketing support teams.

Role Responsibilities

Data Management and Analysis

  • Acquire and compile structured and unstructured data verifying its quality accuracy and reasonableness.
  • Perform analyses of historical data to surface trends and insights using advanced analytical methods.
  • Validate analytical techniques employed by other analysts.
  • Develop expertise in key subject areas (e.g. audience targeting client journey marketing channel usage and marketing content).

Reporting and Visualization

  • Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible actionable solutions for business partners to implement.
  • Develop own and manage recurring analytic or reporting processes.
  • Project Management and Strategy

  • Engage with internal partners to understand business strategy questions and goals.
  • Bring structure to business requests translate requirements into an analytical project approach and lead projects through completion.
  • Delegate tasks and provide tactical and strategic guidance to peers.
  • Proactively identify opportunities within the business to contribute to its growth and success.
  • Participate in special projects and perform other duties as assigned.
  • Mentorship and Knowledge Sharing

  • Mentor and coach junior analysts to elevate technical and storytelling capabilities.
  • Foster a culture of continuous learning and innovation in analytics tools and methods.
  • Proactively expand knowledge of business and analytics share best practices and document them.
  • Serve as a subject matter expert for the team and the analytic organization.
  • Cross-Functional Collaboration

  • Partner with teams in Marketing CXD Engineering and Finance to deliver integrated insights.
  • Participate in cross-divisional data projects and resolve operational challenges.
  • Qualifications

  • Experience : Over seven years in analytics data science or business intelligence.
  • Education : Bachelors degree in a relevant field; masters or PhD preferred.
  • Technical Skills : Proficiency in SQL Tableau Python PySpark and cloud platforms like AWS and Snowflake.
  • Communication Skills : Strong skills in communication presentation development and stakeholder engagement.
  • Data Visualization : Experience with tools like Tableau and Power BI.
  • Marketing Knowledge : Strong understanding of marketing principles and strategies (e.g. A / B multivariate multi-armed bandit).
  • Special Factors

    Sponsorship

    Vanguard is not offering visa sponsorship for this position.

    About Vanguard

    At Vanguard we dont just have a missionwere on a mission.

    To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

    How We Work

    Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

    Required Experience :

    IC

    Key Skills

    Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Marketing Data Analyst • Malvern, Pennsylvania, USA

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