Marketing Manager I / II, Dermatology National Conferences and Advocacies
Company Description : AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.
Job Description : Talent will be hired at a level commensurate with experience. The Strategic Marketing team is responsible for leading strategy and maximizing effectiveness across all of U.S. Immunology Dermatology as it relates to the following focus areas : Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group works collaboratively with other U.S. Commercial Immunology Dermatology teams to establish and manage strategies derived from brand plans, create annual plans related to the above focus areas, and work alongside AbbVie internal functions to support flawless execution. The Marketing Manager I / II, Dermatology National Conferences and Advocacies position will have responsibility for leading National Congress, strategic partnerships across advocacy groups, Sponsorship strategy and planning across the Dermatology Franchise in collaboration with functional partners - including overseeing the annual planning process. The successful candidate will closely collaborate with Brand Teams, Internal and External Agencies, Medical, Competitive Intelligence, Public Relations, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Field Operations, Field Sales, and Business Services teams in order to plan, execute, and create materials for various marketing-sponsored meetings.
Key Responsibilities Include :
- Lead the integrated strategy and annual planning process for Congresses / Advocacies and Sponsorships related to cross-franchise brand plans
- Participate in the annual budgeting process to ensure appropriate funding in order to deliver on brand objectives, including management of this budget
- Manage the cross-franchise Congress / Advocacies and Sponsorship master calendar to ensure timelines, logistics and attendance objectives are met for national and advocacy sponsored meetings / events
- Oversee and lead cross-functional teams in order to execute upon Congress and Advocacy objectives (e.g., American Academy of Dermatology, Fall Clinical, EADV, NPF, NEA, GVF, and NAAF)
- Partner with patient advocacy and professional organizations to identify Sponsorship opportunities outside of congresses to support patients with Dermatologic conditions, including managing and creating a cross-functional Advocacy Playbook
- Ensure maximum benefits are being received from Sponsorship opportunities including tracking and sharing internally with the appropriate teams
- Develop and deliver executive-level communications and presentations for national conferences, leadership meetings, and strategic partnership engagements to ensure alignment on priorities and drive stakeholder buy-in
- Ensure adherence to relevant policies and procedures related to planning and executing Congresses / Advocacies and Sponsorships, in collaboration with OEC
- Track relevant metrics, and develop reporting / present outputs to Dermatology teams
- Continually contribute to process and capability innovation through assessments and recommendations
- Stay current on all processes and procedures related to Congresses and Sponsorships
- Continually seek out best practices from other Abbvie franchises
- Operate effectively in a fast-paced, high-stakes environment, adapting strategy to evolving market dynamics and delivering measurable business impact
- Manage complex projects end-to-end with strong organization, attention to detail, and disciplined communication to keep leadership and stakeholders aligned
- Apply creative problem-solving and strategic thinking to anticipate challenges, identify opportunities, and ensure flawless execution of key initiatives
Qualifications :
Bachelor's degree requiredExcellent verbal, written, and executive presentation communication skillsExcellent diplomacy and facilitation skills; ability to influence without authorityComputer skills, MS Office and third-party software as neededSolid business acumen, including budget managementPreferred :
Marketing experienceKnowledge of AbbVie policies, procedures, culture, and other brand team operationsKnowledge and experience in Dermatology marketsPharmaceutical industry experience (Client or Agency)Congress and advocacy management experience (Client or Agency)Salary : $121,000 - $230,000