Director of Creative Strategy

SALARY : $150-170k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION : New York

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the 'True Human Influence' movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Director of Creative Strategy

Reporting of the role

This role reports to the VP of Strategy, Media & Production

Overview of the job

We are seeking a Director of Creative Strategy to help lead our Creative strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling.

The ideal candidate has experience on the Director-level ready to step into an agency leadership role, taking ownership of creative strategy practice. You thrive on building, creating, and evolving the ever changing creator ecosystem and continue to push Influencer as leader in the space.

3 best things about the job

• Have a major stake in the growth of Influencer both internally and externally
• Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact.
• Join and lead a team of best in class strategists.

Measures of success -

In the first few months, you would have :

Roles & Responsibilities :

What you will need :

A few of our core benefits :

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

Department Creative Strategy Locations New York Remote status Hybrid