Director eCommerce and Digital Marketing

Director eCommerce and Digital Marketing

Join to apply for the Director eCommerce and Digital Marketing role at Soni

Director eCommerce and Digital Marketing

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We are recruiting a strategic and results-driven Director of eCommerce & Digital Marketing to lead both direct-to-consumer (DTC) and B2B digital growth initiatives for a well-established apparel brand undergoing an exciting transformation. This role will oversee all facets of performance marketing, retention strategy, ecommerce site optimization, and digital revenue growth.

Key Responsibilities :

• Develop and lead annual ecommerce and digital marketing strategies aligned with brand and revenue goals
• Oversee digital channel performance across acquisition, retention, and site optimization
• Manage paid media channels including search, social, display, direct mail, and TV
• Optimize targeting, creative, and budget allocation to maximize ROI
• Own customer retention through email, SMS, loyalty programs, and personalized lifecycle marketing
• Enhance DTC and B2B ecommerce experiences focusing on UX, SEO, merchandising, and conversion
• Identify growth opportunities across multiple ecommerce platforms
• Work cross-functionally with internal teams (Brand, Sales, Ops) and manage external digital partners
• Lead and grow a high-performing digital team, driving a culture of innovation and accountability

Qualifications :

Compensation : $120,000-150,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Management and Manufacturing

Industries

Staffing and Recruiting

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