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Director, Lifecycle Mktg

Director, Lifecycle Mktg

SaksNew York, NY, US
21 days ago
Job type
  • Full-time
Job description

Director Of Lifecycle Marketing

Salary Range $150,000 - $195,000

WHO WE ARE :

Saks Global is the largest multi-brand luxury retailer in the world, comprising Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Saks OFF 5TH, Last Call and Horchow. Its retail portfolio includes 70 full-line luxury locations, additional off-price locations and five distinct e-commerce experiences. With talented colleagues focused on delivering on our strategic vision, The Art of You, Saks Global is redefining luxury shopping by offering each customer a personalized experience that is unmistakably their own. By leveraging the most comprehensive luxury customer data platform in North America, cutting-edge technology, and strong partnerships with the world's most esteemed brands, Saks Global is shaping the future of luxury retail.

Saks Global Properties & Investments includes Saks Fifth Avenue and Neiman Marcus flagship properties and represents nearly 13 million square feet of prime U.S. real estate holdings and investments in luxury markets.

YOU WILL BE :

As the Director of Lifecycle Marketing, you will lead both the strategy and execution of Saks Off Fifth's triggered and transactional messaging programs across Email and Mobile (SMS & Push). This role is essential in crafting and delivering personalized customer journeysfrom onboarding and engagement to loyalty and reactivationthat drive retention and revenue. With a small but agile team (one direct report), this is a highly hands-on role requiring a strong mix of strategic thinking and tactical expertise. You will own campaign execution from concept to deployment, while also partnering across the business to influence priorities and share insights that improve performance at scale.

WHAT YOU WILL DO :

  • Own the end-to-end strategy, execution, and performance of triggered and transactional lifecycle campaigns across Email and Mobile to drive sales growth and engagement.
  • Personally manage campaign developmentincluding briefs, audience segmentation, QA, and deploymentwhile guiding and developing an Associate.
  • Define the optimization strategy and testing roadmap for lifecycle programs, including : welcome, abandoned cart, browse, reactivation, post-purchase, loyalty, inventory (back in stock, low in stock), at-risk campaigns, order & shipping confirmations, personalized recommendations, cancellations, returns, upcoming deliveries, and more.
  • Define and drive the testing roadmap to continuously improve performance across segmentation, creative, cadence, and channels.
  • Collaborate with cross-functional teams (Analytics, Creative, Merchandising, Product) to align lifecycle messaging with business priorities and campaigns.
  • Partner with Analytics to forecast revenue contribution, model retention impact, and analyze performance to surface insights and optimization opportunities.
  • Identify new opportunities to enhance personalization, automation, and channel integration within lifecycle while finding opportunities to automate manual sends.
  • Maintain operational excellence by ensuring flawless campaign execution and developing scalable processes for QA, deployment, and reporting.
  • Act as a subject matter expert for lifecycle and triggered messaging, bringing forward platform capabilities, competitive insights, and best practices.
  • Track and report on key KPIs such as conversion rate, engagement, CLTV, deliverability, and unsubscribe rate, sharing results and recommendations regularly.

WHAT YOU WILL BRING :

  • 7-9 years of experience in Lifecycle, CRM, or Email / Mobile Marketing (in-house or agency), with direct ownership of triggered / transactional programs. Comfortable being hands-on : setting up campaigns, managing QA, reviewing data, and deploying messages, not just overseeing strategy. Experience managing at least one direct report, with a focus on mentorship, quality, and collaboration. Direct experience with setting up, launching, and optimizing triggered campaigns across platforms; Salesforce Marketing Cloud, Algonomy and Attentive experience strongly preferred. Demonstrated success defining audience segments, developing creative strategies for retention, and driving long-term customer value. Strong organizational skills with exceptional attention to detail and ability to manage multiple projects and deadlines. Strong analytical mindset; ability to translate performance data (using tools like Adobe Analytics, Loker, and Google Sheets) into clear insights and actions. Experience designing, executing, and analyzing A / B tests. Proven ability to build partnerships across internal teams (Engineering, Analytics, Creative, Product) and external agencies / vendors to deliver high-impact campaigns. Passion for customer loyalty, personalization, and the evolving Email & Mobile landscape; eager to stay ahead of trends, attend industry events, and share learnings. Strong project management and communication skills.
  • Comfortable to work up to 4 days a week in our Brookfield Place (NYC) Offices

    • YOUR LIFE AND CAREER AT SAKS GLOBAL :

  • Opportunity to work in a dynamic fast paced environment at a company experiencing growth and transformation
  • Exposure to rewarding career advancement opportunities across the largest multi-brand luxury retailer from retail to distribution, to digital or corporate
  • Comprehensive benefits package for all eligible full-time employees (including medical, vision and dental)
  • An amazing employee discount

    • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    Saks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

  • The above expected salary range may have some variability based upon factors including, but not limited to, a candidate's overall experience, qualifications, and geographic location. If you are interested in the role, we encourage you to apply and, if selected to move forward in the interview process, you will have a chance to speak with our recruitment team regarding your specific salary expectations.
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    Director Lifecycle Mktg • New York, NY, US