Marketing Specialist

Job Description

Job Description

Marketing Specialist

Therap Services, the national leader in online electronic health records and documentation for people with developmental disabilities is seeking an individual to fill the position of Marketing Specialist.

Primary Responsibilities :

• Help in marketing activities such as email campaigns, content development, advertising and events planning
• ​​Create innovative marketing campaigns and present the recommendations to management
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
• Conduct market research to identify customer trends, competitor offerings and demographic data
• Assist in marketing research to identify new tools and approaches for the team to use
• Work with sales team to develop state and region specific marketing campaigns and materials
• Upgrade content on existing web presence to support marketing efforts and SEO metrics
• Ensure brand consistency through all marketing channels
• Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics

Requirements :