Communications Manager
Boston; Glastonbury
SLAM has an opportunity for a Communications Manager with 5-12 years of experience to join our firm. The Communications Manager will develop and implement a multi-channel communications strategy that enhances awareness of the firm, increases visibility, and deepens awareness with key audiences.
The CM will oversee and help execute media campaigns to help the brand gain exposure in local and national media.
Key Responsibilities :
- Tell the stories of SLAMs work how our projects respond to a clients mission, building program, function, site context, and design innovations
- Work with Director of Marketing, firm leadership, and outside PR / Communications consultant to create and execute a comprehensive communication plan, including social media strategy, that aligns with the marketing plans
- Be the liaison and day-to-day contact for the external Communications consultants to streamline time-sensitive requests and identify / engage appropriate staff for those requests
- With the Managing Principal of Design, lead the awards process as it relates to copy writing and storytelling
- Be a lead resource for the marketing team and external Communications consultant to identify and create compelling stories for :
Press releases, white papers, byline articles
Social media channels
Website copy and blog articles
Speaking abstracts
Proposals
Marketing collateral
- Establish and maintain an up-to-date media list, media kit, and editorial calendars for SLAMs market sectors, and build relationships with editors, industry publications, and conference program chairs to increase exposure of the SLAM brand
- Use a compelling brand voice and tonebe it written, spoken, or onlineto translate firm and marketing objectives into purpose-driven written content that is clear and emotionally engaging
- Ensure SLAM receives steady media coverage for our projects by building relationships with key connections, including industry journalists and bloggers, and seeking out opportunities by pitching ideas for publication through research
- Work with the Marketing team to develop and communicate firm news and updates on both internal and external platforms
- Track and review performance for communications activities to refine best practices and increase ROI
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