Senior Marketing Strategy Specialist

Senior Marketing Strategy Specialist

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers' complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

The Senior Marketing Strategy Specialist is responsible for running and delivering marketing campaign tactics developed by the business and marketing leadership teams for James Martin Vanities and Minka Lighting (Ferguson Own Brand Companies).

This role serves as a liaison on marketing projects for the business ensuring all necessary information is gathered for efficient campaign delivery and activation. The role requires understanding of marketing channels and tactics, communication, organization, and the ability to handle multiple projects simultaneously. In this role, you will apply digital media expertise and data-driven thinking to drive traffic and sales through marketing channels such as paid search, organic and paid social, website, and display.

Location :

This is a hybrid role out of either of the following Ferguson offices in Newport News, VA, South Bend, IN or Cincinnati, OH, according to company policy.

Responsibilities :

Collaborate with and reporting into Manager - Brand Marketing on development of digital media strategies (specifically social media, SEO, and website) that perform in tandem with an integrated media and paid media strategy.

Support daily operations of paid search, paid social, website, and other channels, in close coordination with external partners and with a focus on handling budgets and driving traffic at a profitable return on ad spend.

Create and provide regular reporting to Marketing Leadership, showing results against target benchmarks, along with actionable insights and identifying innovation solutions to exceed goals.

Present findings to key internal leadership in a digestible and informative way.

Work on complex problems / projects where situations or data analysis requires and in-depth evaluation of multiple factors and / or cross-channel collaboration.

Collaborate with Marketing Leadership and Creative team on brief development for assets needed for annual, seasonal, and event planning.

Partner with internal teams to develop integrated campaign briefs and templates to inform and enable marketing campaigns and tactics.

Handle relationships with agency partners.

Qualifications :

4-6 years of related marketing experience.

Previous experience working as main point of contact for external agencies' ideal.

Positive attitude, dependable, resourceful, and driven are key characteristics.

Proven experience delivering digital and social media strategies for a growing brand.

Passion for digital media and an aim to continue to learn more and keep up with the latest trends and guidelines.

Staying up to date on SEO and trends.

Proven ability to create and interpret reports that assess campaign delivery against critical metrics and find opportunities to improve digital campaign performance.

Expertise in digital channels and how they align to funnel stages.

Strong point of view with an understanding of business objectives.

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!