Talent.com
Senior Marketing Strategy Specialist
Senior Marketing Strategy SpecialistUSA Jobs • Newport News, VA, US
Senior Marketing Strategy Specialist

Senior Marketing Strategy Specialist

USA Jobs • Newport News, VA, US
2 days ago
Job type
  • Full-time
Job description

Senior Marketing Strategy Specialist

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers' complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

The Senior Marketing Strategy Specialist is responsible for running and delivering marketing campaign tactics developed by the business and marketing leadership teams for James Martin Vanities and Minka Lighting (Ferguson Own Brand Companies).

This role serves as a liaison on marketing projects for the business ensuring all necessary information is gathered for efficient campaign delivery and activation. The role requires understanding of marketing channels and tactics, communication, organization, and the ability to handle multiple projects simultaneously. In this role, you will apply digital media expertise and data-driven thinking to drive traffic and sales through marketing channels such as paid search, organic and paid social, website, and display.

Location :

This is a hybrid role out of either of the following Ferguson offices in Newport News, VA, South Bend, IN or Cincinnati, OH, according to company policy.

Responsibilities :

Collaborate with and reporting into Manager - Brand Marketing on development of digital media strategies (specifically social media, SEO, and website) that perform in tandem with an integrated media and paid media strategy.

Support daily operations of paid search, paid social, website, and other channels, in close coordination with external partners and with a focus on handling budgets and driving traffic at a profitable return on ad spend.

Create and provide regular reporting to Marketing Leadership, showing results against target benchmarks, along with actionable insights and identifying innovation solutions to exceed goals.

Present findings to key internal leadership in a digestible and informative way.

Work on complex problems / projects where situations or data analysis requires and in-depth evaluation of multiple factors and / or cross-channel collaboration.

Collaborate with Marketing Leadership and Creative team on brief development for assets needed for annual, seasonal, and event planning.

Partner with internal teams to develop integrated campaign briefs and templates to inform and enable marketing campaigns and tactics.

Handle relationships with agency partners.

Qualifications :

4-6 years of related marketing experience.

Previous experience working as main point of contact for external agencies' ideal.

Positive attitude, dependable, resourceful, and driven are key characteristics.

Proven experience delivering digital and social media strategies for a growing brand.

Passion for digital media and an aim to continue to learn more and keep up with the latest trends and guidelines.

Staying up to date on SEO and trends.

Proven ability to create and interpret reports that assess campaign delivery against critical metrics and find opportunities to improve digital campaign performance.

Expertise in digital channels and how they align to funnel stages.

Strong point of view with an understanding of business objectives.

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

Create a job alert for this search

Marketing Specialist • Newport News, VA, US

Related jobs
Director, Technical Program Manager (API Strategies)

Director, Technical Program Manager (API Strategies)

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Director, Technical Program Manager (API Strategies).Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?.As a Director of Tech...Show more
Last updated: 6 days ago • Promoted
Senior Manager, Technology Change Risk Oversight

Senior Manager, Technology Change Risk Oversight

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Senior Manager, Technology Change Risk Oversight.Capital One is one of the fastest growing organizations in the world today, powered by our passion for our customers. We are serious about technolog...Show more
Last updated: 30+ days ago • Promoted
Sr. Manager, Technical Program Management

Sr. Manager, Technical Program Management

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Manager, Technical Program Management.Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?. At Capital One, we’re changing banki...Show more
Last updated: 15 days ago • Promoted
Director, Technology (Portfolio Operations)

Director, Technology (Portfolio Operations)

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Director, Technology (Portfolio Operations).The ideal candidate will work with senior leaders to deliver results across a broad portfolio of initiatives and is comfortable thinking strategically an...Show more
Last updated: 11 days ago • Promoted
Senior Manager, Risk Advisor, Technology and Data Risk Management

Senior Manager, Risk Advisor, Technology and Data Risk Management

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Senior Manager, Risk Advisor, Technology and Data Risk Management.Capital One is one of the fastest growing organizations in the world today, powered by our passion for our customers.We are serious...Show more
Last updated: 17 days ago • Promoted
Senior Manager, Data Engineering (AWS, Gen AI, Innovation Management)

Senior Manager, Data Engineering (AWS, Gen AI, Innovation Management)

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Senior Manager, Data Engineering (AWS, Gen AI, Innovation Management).Capital One's People Technology Innovation Lab is hiring a new Manager to lead our dynamic team. This is a chance to shape the f...Show more
Last updated: 17 days ago • Promoted
Retail Merchandiser

Retail Merchandiser

SAS Retail Services • Seaford, VA, US
Full-time
We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining SAS Retail Services...Show more
Last updated: 30+ days ago • Promoted
Asst Director Reporting and Analytics

Asst Director Reporting and Analytics

InsideHigherEd • All Cities, Virginia, United States
Full-time
Reporting to the Executive Director of Institutional Effectiveness (IFX), the Assistant Director of Reporting & Analytics is responsible for managing and advancing the University of Richmond's repo...Show more
Last updated: 30+ days ago • Promoted
Asst Director Law Admissions, Recruitment Management

Asst Director Law Admissions, Recruitment Management

InsideHigherEd • All Cities, Virginia, United States
Full-time
Position Summary : Please include a resume and cover letter to be considered.The Assistant Director of Admissions, Marketing serves as an essential member of the Law School and University team and ...Show more
Last updated: 24 days ago • Promoted
Open Rank Faculty, Multi Disease Specialist, Hematology and Oncology

Open Rank Faculty, Multi Disease Specialist, Hematology and Oncology

InsideHigherEd • All Cities, Virginia, United States
Full-time
The Department of Medicine, Division of Hematology / Oncology at the University of Virginia, seeks candidates for an Open Rank, Open Track Clinical Faculty position, with a multi-disease subspecialty...Show more
Last updated: 30+ days ago • Promoted
Travel Physical Therapist

Travel Physical Therapist

The Good Life MedStaff • Nassawadox, VA, US
Full-time
The Good Life MedStaff is seeking a travel Physical Therapist for a travel job in Nassawadox, Virginia.Job Description & Requirements. The Good Life MedStaff Job ID #34453244.Pay package is base...Show more
Last updated: 1 day ago • Promoted
Director, Technical Program Management (AI / ML Products)

Director, Technical Program Management (AI / ML Products)

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Director, Technical Program Management (AI / ML Products).Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?.At Capital One, we...Show more
Last updated: 17 days ago • Promoted
Sr. Manager, Technical Program Management (Cloud Operations Resilience Engineering)

Sr. Manager, Technical Program Management (Cloud Operations Resilience Engineering)

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Manager, Technical Program Management (Cloud Operations Resilience Engineering).Are you interested in leading programs that deliver on critical business goals and build large scale products & platf...Show more
Last updated: 6 days ago • Promoted
Sales and Marketing Specialist

Sales and Marketing Specialist

Sinclair Broadcast Group • USA, Virginia, Norfolk
Full-time
This Job Description May Cause Extreme Excitement.At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say - it's something you can feel when you join the team.H...Show more
Last updated: 30+ days ago
STIHL Inc. is hiring : Performance Marketing & SEO Specialist in Virginia Beach

STIHL Inc. is hiring : Performance Marketing & SEO Specialist in Virginia Beach

Mediabistro • Virginia Beach, VA, United States
Full-time
We are seeking a Performance Marketing & SEO Specialist to join the team.This position will be responsible for the planning, execution, and optimization of paid media campaigns across various digit...Show more
Last updated: 21 days ago
Director, Technical Program Management - Card Decisioning Platform

Director, Technical Program Management - Card Decisioning Platform

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Director, Technical Program Management - Card Decisioning Platform.Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?.At Capi...Show more
Last updated: 6 days ago • Promoted
Travel Physical Therapist

Travel Physical Therapist

MedAdventures • Nassawadox, VA, US
Full-time
MedAdventures is seeking a travel Physical Therapist for a travel job in Nassawadox, Virginia.Job Description & Requirements. MedAdventures Job ID #57063790.Pay package is based on 8 hour shifts...Show more
Last updated: 2 days ago • Promoted
Director, Technology Risk- Enterprise Services Risk

Director, Technology Risk- Enterprise Services Risk

Capital One • WILLIAMSBURG, Virginia, United States
Full-time +1
Director, Technology Risk- Enterprise Services Risk.Director, Technology Risk- Enterprise Services Risk.The Enterprise Services Risk organization is expanding with a focus on attracting innovative,...Show more
Last updated: 30+ days ago • Promoted