Paid Search Specialist

Our client is looking for a Paid Search Specialist to join their Digital Marketing team in Culver City, Los Angeles. As a Paid Search Specialist, you will be responsible for planning, building, and managing paid search PPC (pay-per-click) campaigns in selfservice SEM platforms (Google, Bing, and other search engines). Along with campaign planning and setup in platform, you will be tasked with continually finding ways to improve performance efficiency through ongoing optimization. Your focus will be indepth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel. On this team, you will work hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns. To be successful in this role, you should have experience defining and measuring short- and long-term marketing success across paid search, and have a strong passion for data storytelling.

Key Responsibilities

• Plan, launch, and optimize SEM campaigns across Google Ads, SA360, Microsoft Ads, Marin, and Skai / Kenshoo.
• Build keyword lists, analyze search query reports, and identify new growth opportunities.
• Develop and test high-performing ad copy; review landing page experiences and conversion funnels to enhance performance.
• Manage trafficking, tagging, and data tracking in collaboration with the data and operations teams.
• Maintain campaign budget trackers, ensuring accurate pacing, forecasting, and quarterly reconciliations.
• Analyze campaign structure and performance via internal dashboards and platform tools.
• Partner with analytics and strategy teams to validate performance, run A / B tests, and refine campaign tactics.
• Prepare and present campaign performance insights and recommendations to internal stakeholders.

Qualifications

About Aquent Talent :

Aquent Talent connects the best talent in marketing, creative, and design with the worlds biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Were about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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Client Description

Our client, a leader in consumer electronics, is one of the greatest, most innovative, world-changing companies ever created! More like a cluster of start-ups versus a large company, they are single-handedly credited with creating some of the most impactful products of this generation.

Working alongside some of the brightest and most talented people, the work you do here will add up to something big that could not be done anywhere else. There is no doubt that your best work will be brought out achieving some hefty goals at a heroic pace.

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