Vice President, Platform Strategy

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Job Description

We are seeking an experienced Product Manager to own and manage product requirements and technical integration conversations for Publicis Operating System with clients.

If you are an experienced product manager with hands on experience with Advertising and Marketing Technology, a passion for building data-driven products at scale and a track record of success in product management, continue reading.

Responsibilities

Strategic Leadership :

Develop and implement a detailed strategy for the Publicis Growth OS on our major global clients aligned with theirs and Publicis Groupe’s mission, values, and business goals.

Support the technical product vision for the Growth OS capabilities and utilization on Clients, setting the standard for design excellence and innovation

Define and implement the roadmap, considering market trends, competitive analysis, and customer feedback to drive continuous product improvement and innovation

Ensure all projects adhere to quality standards, timelines, and budgets, managing client expectations effectively (as needed).

Innovation and Research :

Monitor and analyze market trends, competitive landscape, and emerging technologies related to media strategy, audience strategy, business planning, media planning, media activation, measurement and provide strategic recommendations to the product and agency executive teams

Drive innovation through cross functional collaboration with research, data science, engineering and clients

Collaborate closely with Groupe internal departments and client teams to understand their needs and requirements

Define prototypes to show proof of concept and test specific hypothesis with clients

Cross-Functional Collaboration :

Collaborate closely with Data Science, Engineering, Marketing, and other team members to drive alignment and implement the product vision

Communicate effectively with executive leadership to provide updates on initiatives, strategies, and performance metrics.

Collaborate with the Platform Lead, Agency Leadership, and Client Technical Teams (if needed) to uncover difficulties, solutions, and potential innovation opportunities

Build out business and technical requirements to feedback to the Product Owners

Work closely with Production, ReSources, Commerce, Social / Influencer, and other Development Teams within Publicis Groupe to provide unique solutions

Collaborate with regional and local development teams to provide novel solutions (if needed), determine scalability of local innovation, and govern against needless development to drive alignment and cost efficiency

Thought Leadership :

Represent the company as a leader with a point of view in the Media Mix Modelling community through speaking engagements, conferences, and publications.

Drive thought leadership internally by sharing insights, trends, and standard methodologies.

Be a recognized contributor / vocal in forums in your technical domain. Contribute to the company’s growth by developing case studies, white papers, and industry presentations highlighting success stories and innovative analytic approaches.

Qualifications

Bachelor's or Master's degree or an equivalent experience in Computer Science, Engineering, or a related rigor.

Extensive experience in product management (typically 10+) in areas related to the end-to-end marketing planning, activation, and measurement process

Proven track record of successfully driving product strategy, roadmap development, and product delivery in a global context.

Demonstrated success in developing and launching data products in a B2B environment

Excellent client service experience with proven ability to gather requirements and translate them into scalable and innovative out of the box and / or custom solutions.

Strategic mindset with the ability to analyze market trends, identify business opportunities, and make data-driven decisions

Outstanding skill in working closely with collaborators at all levels, including executive management, engineering teams, and clients.

Strong project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.

Passion for innovation, staying abreast of the latest industry trends, and driving continuous improvement in products and processes.

Deep experience across all media types (global, national, local, digital, direct, programmatic, shopper, etc.)

Strong knowledge of ad tech, data integration, data activation, and the data economy, including expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers

Deep knowledge of Identity Solution tools and platforms (e.g. Epsilon, Liveramp, Neustar, etc.

Expertise with customer acquisition goals and optimize CPA, CTR, Completion Rate, etc.

Demonstrated critical thinking skill and exceptional problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $163,210 - $234,570 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be October 16th, 2025.

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