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Media Planner
Media PlannerVeterans Staffing • Washington, DC, US
Media Planner

Media Planner

Veterans Staffing • Washington, DC, US
3 days ago
Job type
  • Full-time
Job description

Media Planner

At Hy-Vee, our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Title : Media Planner

Department : Retail Media

FLSA : Exempt

General Function : The Media Planner is a key member of the RedMedia Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution.

Core Competencies :

  • Partnerships
  • Growth mindset
  • Results oriented
  • Customer focused
  • Professionalism

Reporting Relations : Accountable and Reports to : Director, Media Planning & Ad Operations

Positions that Report to you : None

Primary Duties and Responsibilities :

  • Develop and implement media strategies aligned with marketing objectives and target audience demographics.
  • Analyze market trends and consumer behavior to optimize media plans.
  • Maintain relationships with media vendors to ensure competitive pricing and added value opportunities.
  • Negotiates media buys, pricing, and media placement scheduling with vendors.
  • Conduct research to identify target audiences and media consumption habits.
  • Utilize demographic data and market research to refine media strategies.
  • Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.
  • Utilize analytics tools to track key performance indicators (KPIs).
  • Work closely with creative teams to ensure that ad creatives align with media strategies.
  • Provide input on ad formats and placements for maximum impact.
  • Stay up to date on industry trends, emerging technologies, and new media opportunities.
  • Recommend innovative and effective media solutions to enhance campaigns.
  • Knowledge, Skills, Abilities, and Worker Characteristics :

  • Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media
  • Strong attention to detail
  • Proficient computer skills including Excel
  • Exhibits a great attitude with good relationship building skills
  • Ability to communicate well in written form and verbally
  • Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments
  • High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
  • Education and Experience :

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 2-3 years related experience, preferably in an agency or retailer setting
  • Strong analytical and strategic thinking skills.
  • Excellent negotiation and communication skills.
  • Familiarity with media planning tools and software.
  • Ability to work collaboratively in a fast-paced environment.
  • Detail-oriented with strong organizational skills.
  • Physical Requirements :

  • Visual requirements include : ability to see detail at near range with or without correction.
  • Must be physically able to perform sedentary work : operating a computer, occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.
  • Must be able to meet with customers.
  • Must be able to perform the following physical activities : stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.
  • Working Conditions : The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.

    Equipment Used to Perform Job : Laptop and / or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific position.

    Financial Responsibility : Budget Management Contacts : Daily contact with key RedMedia stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.

    Confidentiality : Access confidential information, including advertising rates, pricing information, and store sales and marketing events.

    Are you ready to smile, apply today. Employment is contingent upon the successful completion of a pre employment drug screen.

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    Media Planner • Washington, DC, US

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