SEO Manager

SEO Manager

The SEO Manager is responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks. SEO Manager actively engage in SEO analysis and strategy on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The SEO Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.

Performance Objectives :

• Own strategic decisions within organic search optimization including technical SEO, on-page optimizations, and linking development
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate SEO tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure content is using the most search-friendly creative
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and organic search discipline

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