Integrated Media Analyst

Acadia is a modern media and growth agency built for todays marketing landscape. We plan and activate addressable data-driven media that connect brands with audiences across every touchpoint from awareness to conversion.

Enough about us lets get to the YOU:

Were looking for a Media Planning Analyst whos detail-oriented curious and energized by the intersection of data media and marketing performance. This role is critical to ensuring our media plans are accurate accountable and optimized for measurable outcomes.

As a Media Planning Analyst youll support campaign setup pacing reporting and financial tracking keeping the data clean so the strategy can shine. Youll work closely with Media Planners Leads and the Ad Ops Manager to ensure campaigns run smoothly insights surface quickly and our reporting tells a clear story of performance.

RESPONSIBILITIES

Campaign Planning & Execution

• Support the development and activation of omnichannel media campaigns across streaming video/audio display/native programmatic search social and more.
• Maintain media flowcharts campaign setup documentation and insertion orders (IOs).
• Coordinate with vendors and partners on creative trafficking UTM and landing page setup and billing documentation (W-9s vendor forms etc.).
• Ensure campaign details and deliverables are accurate complete and organized across systems.

Reporting & Analytics

• Pull and compile weekly and monthly performance data from vendor dashboards and platform reports.
• Track media spend and pacing across campaigns updating internal and client trackers on a regular cadence.
• Maintain the integrity of funnel reporting ensuring data alignment across platforms UTMs and creative versions.
• Identify anomalies or performance shifts early and collaborate with planners to understand the why.
• Assist in building recurring and ad-hoc performance decks that translate data into clear narratives.

Collaboration & Workflow Support

• Partner with the Ad Operations Manager to ensure consistent creative trafficking tag QA and UTM tracking.
• Work closely with Media Planners and Leads to maintain accurate and timely data that supports proactive optimization.
• Contribute to internal documentation templates and best practices that improve process efficiency.
• Participate in cross-team meetings brainstorming sessions and campaign reviews to build a holistic understanding of modern media planning.

Tools & Systems

• Gain hands-on experience with key media tools including Google Campaign Manager Prisma Nielsen MediaRadar DSP dashboards and analytics platforms.
• Manage organized and version-controlled reporting files in Google Sheets Excel and Asana.
• Support implementation of Acadias evolving ad ops processes to ensure precision and accountability across campaigns.

• 02 years of experience in media planning marketing analytics or advertising operations (agency or internship experience preferred).
• Strong attention to detail and comfort working with large data sets.
• Proficiency in Excel/Google Sheets (pivot tables lookups formulas).
• Basic understanding of digital media concepts (impressions CPM CTR conversions pacing).
• Effective communicator who can flag anomalies and follow through with clarity.
• Curious about media strategy and eager to learn the why behind performance data.
• Organized accountable and proactive comfortable working in a fast-paced collaborative environment.

APTITUDES - WHAT YOURE GREAT AT

• You love working with data organizing cleaning and finding patterns others might miss.
• You get satisfaction from accuracy and efficiency making sure numbers line up and files are spotless.
• You enjoy problem-solving: when something looks off in a report you dig in until you understand why.
• Youre naturally curious and ask smart questions that help connect the dots between media performance and business results.
• Youre tech-comfortable and eager to learn new tools platforms and processes.
• You communicate clearly and proactively youre the person who flags an issue early not after the deadline.
• You take pride in supporting a team knowing your attention to detail helps everyone move faster and smarter.

WHAT YOULL GAIN

• Exposure to full-funnel media planning across multiple channels and industries.
• Hands-on experience with advanced planning analytics and reporting tools.
• Mentorship from senior media strategists and planners.
• A growth-oriented environment where attention to detail accountability and initiative are noticed and rewarded.

Reports to: Integrated Media Lead or Integrated Media Director

Works Closely with: Media Planners Media Directors Ad Operations Manager Analytics Team