Senior Product Marketing Manager

Senior Product Marketing Manager

At PointCentral, we create innovative technology that makes life easier for residential rental property managers and the people living in, working at, and visiting their communities. We are enabling a world where property managers can spend their time focusing on the people that make their communities thrive rather than routine administrative, operational, and maintenance tasks, while providing residents and guests access to secure, convenient, and resource-conserving smart home solutions. We are looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to shape and drive the go-to-market strategy for PointCentral smart property technology. This role will report into PointCentral's Head of Marketing, closely collaborating on product messaging, launch prioritization, and strategic planning.

The product marketer must be able to assess the professional residential rental market to understand the product and service landscape where our property management customers operate, as well as understand the service provider partners who deliver and support our technology platform. This individual will become an expert on PointCentral and Alarm.com products and value proposition while deeply understanding various customer and end user personas and the broader smart property tech product landscape in the residential rental market. The Product Marketing Manager will leverage this expertise to define, manage, and adapt physical and virtual product demo experiences across the company. They will also be responsible for establishing and elevating product positioning, developing content and tools for sales enablement and product launches, and driving research projects to stay on top of market needs, trends, and competition.

Responsibilities

Product Launch and Go-to-Market Planning

• Drive the execution of go-to-market strategies for PointCentral products and new launches by leading cross-functional coordination, shaping messaging and positioning, defining target segments, and launching integrated campaigns that drive awareness, adoption and revenue growth.
• Drive cross-functional alignment to support timely and effective product launches, ensuring all stakeholder groups are informed and delivery milestones are met.
• Lead internal and external education efforts on product updates and GTM initiatives, including sales bootcamps and "what's new" training sessions for Sales, Technical Account Management, and Customer Success, and Support teams.

Product Positioning and Messaging

Sales Enablement & Content Creation

Market, Customer and Competitive Insights

Performance Tracking & Optimization

Other

Requirements

Why Work for PointCentral?

Why Work for Alarm.com?

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.

For more information, please visit www.alarm.com .