Director, US HCP Immunology Marketing

Job Description

Job Description

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team :

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work / life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Sobi is seeking a Director, US HCP Immunology Marketing to lead the development and execution of the healthcare professional marketing strategy for a novel infused therapy for uncontrolled gout. Reporting to the Executive Director of Immunology Marketing, this high-impact, high-visibility role provides the opportunity to shape a landmark product launch and bring an innovative treatment option to patients.

This is an individual contributor role that is flexible on location. Travel to the Sobi office (Waltham, MA) is expected when needed if candidate is remote.

Key responsibilities :

Strategic Development, Pull Through & Tactical Execution

Develop and own the US HCP marketing strategy, ensuring alignment with overall brand and franchise objectives

Define the HCP launch plan, including positioning, core messaging, campaign concepts, and channel mix

Lead development of HCP promotional materials, ensuring they are strategically aligned and fully compliant with regulatory, legal, and medical standards and meet the needs of customer and internal audiences

Market Insights & Analytics

Partner with analytics, market research and cross-functional partners (e.g., medical) to gather and distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs

Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy and franchise planning

Cross-Functional Leadership

Partner closely with the Director, Market Development as well as the Associate Director, Nursing & Site of Care Education to ensure strategic continuity, message consistency and a seamless customer experience across shared stakeholders and sites of care

Partner closely with the Sales Leadership Team to create field tools and training that build clinical confidence and conviction among HCPs

Cultivate strong relationships and drive collaboration with all cross functional partners including sales, medical affairs, commercial operations, sales training, regulatory, legal, analytics and market access

Other

Support development and execution of key meetings, such as Launch and National Sales Meetings

Manage external vendors and the HCP marketing budget, ensuring delivery of timely, on-budget, high-quality deliverables

Lead other cross-functional projects and initiatives to ensure successful commercialization

Qualifications

Education :

Experience :

8+ years of pharmaceutical / biotech marketing experience, with at least 4 years in HCP marketing

Proven track record of leading US HCP marketing for a specialty biologic or buy-and-bill product (e.g., rheumatology, oncology, immunology)

Demonstrated success in product launches (pre-launch through commercialization)

Skills & Competencies :

Strong strategic thinking with the ability to translate insights into actionable marketing plans and tactics

High comfort level interpreting and communicating complex clinical data, including mechanism of action, pivotal trial designs, and efficacy / safety data

Ability to translate sophisticated scientific information into compelling, compliant messaging for HCP audiences

Deep understanding of buy-and-bill reimbursement models, specialty distribution, and infusion provider dynamics

Excellent project management and cross-functional collaboration skills

Strong vendor / agency management, budget oversight, and presentation abilities

Ability to thrive in a fast-paced, “hands-on” culture

Ability to communicate effectively across functions and with external stakeholders; demonstrated excellence in terms of (written and verbal) communication and interpersonal skills

Ability to exercise strong judgement and live up to high ethical and compliance standards

Committed to 1) exemplifying Sobi’s core values : Care, Ambition, Urgency, Ownership, Partnership and 2) delivering a customer experience in line with our experiential tenets

Travel as needed : Up to 30%

Additional Information

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as :

The base salary range for this role is $175,000 - $240,000 . Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values : Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and / or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled / Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to irina.conc@sobi.com

COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.