Digital Marketing Manager (Mooresville)

The Digital Marketing Manager oversees digital campaigns, content strategy, and performance analytics to elevate Lowes Pro Supplys online presence and support business growth. Drive Performance and Revenue to the bottom line.

Essential Functions;

Develop and execute digital marketing strategies across SEO, SEM, email, display, and social media

Lead content curation and influencer engagement to enhance brand visibility on Lowes.com

Collaborate with cross-functional teams (Product / Merchandising) CC, Analytics, Content Production, ) to optimize digital merchandising and customer experience

Manage campaign budgets and ensure ROI through data-driven performance tracking

Drive omni-channel engagement strategies to increase customer retention and frequency

Monitor trends and emerging technologies to innovate digital outreach and commerce tactics

Minimum Qualifications :

Bachelors degree in Marketing, Communications, or related field; MBA preferred or equivalent experience

5+ years of experience in digital marketing, preferably in B2B or retail

Strong knowledge of digital platforms, analytics tools (Google Analytics, Adobe), and CRM systems

Proven ability to manage cross-functional teams and external agencies

Excellent communication, project management, and analytical skills

Preferred Qualifications :

Experience with influencer marketing and content strategy

Familiarity with home improvement or professional supply markets

Ability to translate data insights into actionable marketing strategies

Generate Revenue and Growth thru technology enhancements and innovative tactics