B2B Marketing Director

A company is looking for a Director of B2B Marketing.

Key Responsibilities

Lead audience insights and market understanding to inform positioning and go-to-market plans

Oversee go-to-market strategy, including value propositions and messaging frameworks for B2B campaigns

Develop and execute content, channel, and demand strategies to enhance engagement and trust with partners

Required Qualifications

10+ years of experience in marketing, focusing on B2B audiences

5+ years of healthcare experience, preferably in health plans or digital health

Demonstrated experience in buyer research, messaging, and go-to-market planning

Proven ability to lead cross-functional collaboration and drive alignment across teams

Experience developing and measuring multi-channel marketing campaigns