Social Media and Email Marketing Specialist (In Person)

Overview

Social Media and Email Marketing Specialist (In Person) at RED Development. Design, create, and schedule social and email marketing content to support the growth of RED Development developments and mixed-use lifestyle properties. Work with the Marketing team to support digital strategy initiatives that elevate our retail tenants within the market and RED portfolio. Proficiency in social media management, email marketing platforms, content creation and digital analytics is required.

Responsibilities

• Design social media and email campaigns according to individual properties
• Coordinate and manage the creation of all social and email content (posts, newsletters, graphics, videos, etc.)
• Grow and deepen brand presence across social platforms and email channels
• Maintain and manage social media and email marketing campaigns for multiple properties
• Suggest and implement strategies to improve properties social and email presence, audience size, and segmentation
• Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic
• Copywriting for various platforms and audiences
• Develop and monitor ROI and KPIs for social media and email marketing
• Support property events through social media photo and video content creation
• Stay up-to-date with social media platforms, email marketing technologies and latest trends
• Community and engagement management and monitoring
• Identify and adopt relevant trends where necessary

Qualifications

Required

Preferred

Notes

Essential duties and responsibilities, as well as required accommodations, will be determined in accordance with applicable laws. This description may be subject to change and is not intended to be all-inclusive.

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