Paid Media Specialist

Paid Media Specialist

GrowthAssistant is looking for a Paid Media Specialist to join our team and support one of our US-based clients. In this role, you'll help execute and monitor paid media campaigns, manage performance reporting, and provide ongoing competitor insights. This is a great opportunity for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.

Benefits:

• Work From Home
• Performance, Attendance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Card

What You'll Do:

• Execute and optimize paid ads across Google, Facebook/Instagram, and TikTok (within client-provided guidelines)
• Monitor campaign analytics and make data-informed adjustments with direction from the client
• Build campaigns and manage admin touchpoints such as UTM setup, code creation, and QA
• Maintain templated dashboards and reports to track campaign performance
• Conduct competitor research using tools like Facebook Ads Library
• Organize and upload insights to reports and trackers based on competitor trends
• Track and monitor consumer experience across key competitors
• Support marketing operations with data entry and asset management as needed

What We're Looking For:

• 2+ years of social media ad buying experience
• 12+ years of experience running Google Paid Ads and Meta Ads
• Experience with Google Analytics or similar tools (Ignite, etc.)
• Strong G Suite proficiency (especially Google Sheets/Excel)
• Prior experience conducting and presenting competitor research
• Highly detail-oriented and organized
• Comfortable working independently with ongoing client oversight

Nice to Have:

• Google or Meta Ads Certifications
• 1+ years of TikTok ad experience
• Familiarity with Google Data Studio (or similar tools)
• Experience with project management tools like Airtable, Notion, or Asana
• Background in health or beauty industries

Grow Into:

• Provide performance insights and trend analysis (client will train)
• Run A/B tests and track results
• Share optimization recommendations and best practices for paid channels

We're looking for someone reliable, analytical, and results-driven who can help amplify ad performance and provide valuable market intelligence. If you enjoy digging into data, testing campaigns, and keeping things organizedthis role could be the right fit for you!

SALARY: 55,000 - 75,000 / month