Senior Manager, Technology & Innovation Communications

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: , , and .

Interested in joining us on our journey?

At GE Appliances, a Haier company, we are building a world where creativity and innovation make life better at home. We are looking for a Senior Manager of Technology & Innovation Communications who can translate complex technologies into compelling stories that strengthen our reputation and media visibility.
In this role, you will shape narratives around innovation, ecosystems, and new channels such as Air & Water and our digital platforms — including SmartHQ, energy management solutions, and the application of AI in our products and operations. You will partner across teams to develop and share stories that highlight GE Appliances’ leadership in technology and create meaningful connections with key audiences.

Position

Senior Manager, Technology & Innovation Communications

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

• Develop narratives that make complex topics — including digital transformation, AI, and ecosystems — understandable and engaging for a wide range of audiences.
• Create high-quality content across formats such as press releases, executive bylines, media briefings, digital copy, and thought leadership pieces.
• Build and maintain strong relationships with technology, business, and consumer media outlets.
• Secure impactful coverage that positions GE Appliances as a leader in smart technology, AI, connected ecosystems, and emerging technologies.
• Lead multi-platform campaigns showcasing new product categories, SmartHQ innovations, growth channels such as Air & Water, and ecosystem partnerships.
• Identify opportunities to share stories across earned, owned, shared, and paid channels.
• Provide trusted communications counsel to senior leaders on technology and innovation.
• Strengthen connections across partner ecosystems, including technology companies, retailers, energy providers, digital platforms, and industry groups.
• Support proactive and responsive communications related to technology, regulation, or product adoption.
• Contribute to crisis communications preparedness and response.
• Collaborate on corporate, product, and brand communications efforts as needed.

What You'll Bring to Our Team

Minimum Qualifications:

• Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or related field.
• 7 years of progressive experience in a communications-related role with a strong focus on technology or innovation storytelling.
• Proven ability to secure impactful media placements and build relationships with reporters in technology, innovation, and business press.
• Strong understanding of digital platforms, data-driven storytelling, and emerging communications channels.
• Excellent writing, editing, and presentation skills with the ability to translate complex technical concepts into accessible, compelling narratives.
• Demonstrated success leading large, cross-functional communications projects with measurable outcomes.
• Executive presence with the ability to advise and influence senior leaders.
• Willingness to travel (up to 20%).

Preferred Qualifications:

• Experience in crisis communications and issues management.

#LI-MS

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S