Marketing Operations Specialist

Marketing Operations Specialist

For over four decades, First Watch has cultivated our You First culture to become one of the most loved restaurant brands. As we think about the next phase of growth for our 600+ restaurants, we need a detail-oriented self-starter to help us create processes and manage our marketing / technology stack. The Marketing Operations Specialist is responsible for maintaining and building upon First Watchs marketing operations platforms, including management of new restaurant opens, menu updates, restaurant waitlist management, off-premise channel maintenance and platform setup to improve the customer experience and create seamless workflows between marketing and other departments.

This ideal candidate is a collaborative, detail-oriented team player with strong project management and problem-solving skills. They are energized by creating processes to better support restaurant operators in delivering an exceptional customer experience and is a great role for someone familiar with restaurant operations. This position is based in the First Watch Home Office in Bradenton, FL, with travel about 20% of the time.

Responsibilities

• Leads day-to-day marketing operations platforms for the First Watch brand, including but not limited to the in-restaurant waitlist experience (Olo), Off-premise (Olo, UberEats, Door Dash) and restaurant location database (Soci) to support the initial journey of the customer experience
• Oversees the cross-functional menu rollout process from conception to completion, leading interdepartmental communication, collaboration and implementation of menu maintenance and iteration (limited time menus, POS coordination, etc.)
• Oversees the marketing operations for new restaurant opens in strong collaboration with the Marketing team
• Partners with cross-functional department teams to identify ways to integrate marketing plans and tools into our operational processes, providing a forum for actionable solutions to any material operational challenges or changes
• Assists with marketing operations innovation through regional pilots and tests to solve business needs and when successful, implements systemwide rollouts for new marketing operations initiatives
• Develops key messaging for internal audiences, in partnership with training team, regarding certain marketing operations initiatives and rollouts

Qualifications

First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using the freshest ingredients available. Guided by its Follow the Sun culinary philosophy, First Watch's chef-driven menu rotates five times a year to feature the highest-quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kids meal served, First Watch proudly donates a portion to organizations and causes making a positive impact in our communities raising more than $1.7 million to date. A recipient of hundreds of local Best Breakfast and Best Brunch awards, First Watch was voted 2025s #1 Best Breakfast by Newsweeks Readers Choice Awards and was also named 2025 and 2024s #1 Most Loved Workplace in America by the Best Practice Institute (as seen in The Wall Street Journal), after appearing on the list in 2022 and 2023 as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 600 restaurants in 32 states. First Watch is an equal opportunity employer. In compliance with the Americans with Disabilities Act, First Watch will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.