Chief Marketing Officer

Museum Overview

The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art, history, and heritage. Our mission is to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act. Our vision is to serve as an institution where art is a powerful force for personal transformation and social change. Celebrating our differences and learning about our diverse communities through our collections, exhibitions, and programming is the core of who we are and what we do.

We are committed to creating and cultivating a community of talented, passionate people who are inspired to make the Museum an important hub of community activity and a great global destination. Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.

About the role

The Museum seeks a Chief Marketing Officer to elevate its role as a dynamic cultural destination. This is a hands-on leadership role where the CMO will not only set strategy but also build the vision, systems, processes, and campaigns that enable a lean, high-performing team to execute at scale and expand the Museum’s impact by driving audience engagement, visitorship, and revenue.

Leadership and Strategy

• Lead and implement the Museum’s integrated marketing and digital content plan with clear goals, timelines, and accountability.
• Create efficient workflows and performance tracking to ensure consistent execution across digital, communications, and experiential marketing.
• Manage budgets with discipline, ensuring resources are allocated for maximum impact.
• Stay current on best practices in digital and integrated marketing, and apply them to increase reach, engagement, and ticket sales.

Team and Collaboration

• Cross-functional marketing and communications department of ~9 staff, including digital (web, editorial, social, content), communications/PR, and marketing, with new capacity being added in influencer and experiential.
• Collaborate closely with Visitor Experience, Curatorial, Development, and Art Divisions to align storytelling and delivery.
• Partner with external agencies and vendors when needed, ensuring cost-effective outcomes.

Responsibilities

• Drive attendance and admissions revenue through data-driven marketing campaigns across paid, email, website, and social channels.
• Oversee CRM and audience data strategy, ensuring segmentation and insights inform marketing decisions.
• Collaborate with Curatorial, Learning & Social Impact, and Visitor Experience to align campaigns, onsite communications, and programming promotion.
• Partner with Development and Membership to integrate messaging and maximize earned and contributed revenue.
• Work with Graphic Design to ensure brand consistency and high-quality creative execution.
• Build influencer and experiential activations into campaigns that extend the Museum’s cultural relevance.
• Establish team processes, campaign calendars, and reporting structures that maximize a 9-person integrated marketing and communications department.

Qualifications

• 10+ years of marketing leadership experience, including 5+ in a senior role at a cultural, entertainment, or consumer-facing organization.
• Track record of running integrated marketing operations and growing audiences under tight budgets.
• Expertise in digital marketing (CRM, web, SEO, social, analytics) with strong comfort in measurement and optimization.
• Experience building scrappy, effective teams and processes that drive consistent results.
• Strong collaborator and communicator, able to unify multiple departments around common goals.
• Bachelor’s degree required; advanced degree or continued professional development preferred.

Department: Marketing

Reports to : CFO/COO

Position type : Full-time

Union status : Non Union

FLSA status : Exempt

Salary: $168,096

Schedule: 35 hours per week, Monday–Friday, 9 am–5 pm

#J-18808-Ljbffr