Future-Able is hiring : Senior Creative Strategist - Performance Ads in Baltimore
MediabistroBaltimore, MD, United States15 hours ago
Job type
- Full-time
Job descriptionWrite scripts, hooks, and headlines for Meta, YouTube, and TikTok ads. Build clear, performance-oriented creative briefs for designers, editors, and UGC creators. Review and refine copy, concepts, and edits to maximize clarity, impact, and conversion. Direct production of ad assets (static, video, UGC, motion graphics) with performance outcomes in mind. Maintain a steady pipeline of creative concepts to systematically test and scale. Analyze performance data and apply insights to improve creative iterations. Champion a culture of structured experimentation and disciplined creative testing. 6–10+ years in performance creative strategy , with proven success on Meta and YouTube. Strong portfolio of ads that demonstrate direct-response success (angles, hooks, scripts, formats). Hands-on experience scripting / writing performance ads and leading creative briefs. Experience working with DTC, beauty, skincare, or consumer lifestyle brands strongly preferred. Familiarity with e-commerce funnels, customer acquisition, and retention dynamics . Demonstrated ability to lead creative testing roadmaps and frameworks. Experience mentoring or leading creative pods / teams a plus. Skilled at balancing creative instinct with performance data. Collaborative, entrepreneurial mindset and passion for scaling high-growth brands.
Position Overview
We are seeking a Senior Creative Strategist - Performance Ads to drive the creative strategy and testing discipline that fuels our paid acquisition growth. This is not a media-buying role - it’s a creative leadership role focused on the psychology of performance advertising : angles, hooks, formats, personas, briefs, and scripts.
The ideal candidate is a digital-native creative strategist who has developed winning ad concepts on Meta and YouTube. They understand the direct-response levers that drive performance and can lead the creative testing roadmap while scripting, briefing, and iterating ads that scale.
This role requires both hands-on creative ability (scripting and writing ads, building briefs, reviewing edits) and leadership experience (shaping the roadmap, mentoring junior creative strategists, and guiding agency / production partners).
Key Responsibilities
- Own the creative lever for paid social and video performance marketing.
- Design and lead the testing roadmap across hooks, angles, formats, and audiences.
- Provide senior-level feedback on briefs, scripts, and assets to ensure alignment with performance goals.
- Translate trends in performance creative into actionable concepts for N&T.
- Partner with the acquisition manager and media buyers to align creative with targeting strategy.
Scripting & Briefing
Creative Development & Testing
Qualifications
How to Apply
Please submit your resume which includes a link to a portfolio or case studies of performance ads you’ve scripted, written, or directed (Meta, YouTube, TikTok).
#PerformanceAds #CreativeStrategy #PaidSocial #MetaAds #YouTubeAds #DigitalMarketing #Ecommerce #BeautyIndustry #CleanBeauty #GrowthMarketing
Employer & Location
Location : Remote – Priority given to candidates in the U.S. (EST or CST preferred)
Compensation : $120K – $140K annually, determined based on experience, skills, and geographic location.
Employment Type
Full-time
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Creative Strategist • Baltimore, MD, United States
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