Principal Product Marketing Manager

Principal Product Marketing Manager

TA Instruments, a division of Waters Corporation, is seeking an experienced and strategic Principal Product Marketing Manager to lead the development, execution, and optimization of marketing strategies that drive product success across diverse industries. As a global leader in materials characterization and services, TA Instruments serves markets including Advanced Materials, Batteries, Life Sciences, and Electronics, empowering groundbreaking innovations with our cutting-edge technologies. In this pivotal role, you will drive product launches, craft compelling messaging and positioning, and develop multi-channel marketing campaigns that enhance product adoption and customer satisfaction. Leveraging deep market insights and cross-functional collaboration, you will shape the success of our innovative portfolio in established and emerging markets. Reporting to the Senior Director of Global Digital Marketing, this role requires both strategic vision and tactical execution. This is an exciting opportunity for a motivated marketing professional looking to lead impactful initiatives in a highly visible role. You will collaborate with a talented team of product managers, segment marketers, digital strategists, scientific experts, and regional teams to deliver exceptional results.

Typical Tasks of the Position Include, But Are Not Limited To

Go-to-Market Strategy and Execution

• Develop and execute go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
• Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
• Act as a key liaison between internal teams and external marketing partners, fostering collaboration to execute strategic initiatives effectively.

Customer Insights and Messaging

Campaigns and Lead Generation

Collaboration and Sales Enablement

The Successful Candidate Will Have a Combination of Knowledge, Skills, and Experience That Would Include the Following

Preferred Experience

Travel Requirements

Company Description

Waters Corporation (NYSE : WAT) is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our Company helps ensure the efficacy of medicines, the safety of food and the purity of water, and the quality and sustainability of products used every day. In over 100 countries, our 7,600+ passionate employees collaborate with customers in laboratories, manufacturing sites, and hospitals to accelerate the benefits of pioneering science.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status, military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.