Senior Regional Marketing Manager, Austin, TX

locations

Austin, TX

time type

Full time

posted on

Posted Today

time left to apply

End Date : August 13, 2025 (11 days left to apply)

job requisition id

JR-021529

If you're passionate about building a better future for individuals, communities, and our countryand you're committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 311 Pay Range : $97,100.00 - $145,600.00

Job Description

The Regional Marketing Senior Manager is a high-level individual contributor responsible for developing and executing comprehensive, data-driven marketing strategies to support one of WGU's seven geographic regions. This role is central to driving growth and expanding access to educational opportunities across WGU's diverse portfolio of over sixty degree and certificate programs. Operating in a highly matrixed and cross-functional environment, the Regional Marketing Senior Manager partners closely with regional leadershipincluding the VP of Regional Marketing and the VP of Regional Operationsto shape and deliver marketing plans that meet ambitious enrollment and growth goals. With a marketing budget of ~$5M, this role requires sound financial stewardship, strategic media planning, and sophisticated vendor management to maximize impact and ROI. As the Marketing team's subject matter expert on regional market dynamics, the Regional Marketing Senior Manager leverages advanced research and analytical skills to interpret market trends, assess competitive positioning, and identify new opportunities for growth. This includes ongoing evaluation of program performance, audience segmentation, and campaign effectiveness, as well as preparing and delivering actionable insights through Quarterly Business Reviews (QBRs) and other leadership forums. This role holds significant influence across the organization, requiring the ability to collaborate, align, and lead through persuasion rather than direct authority. The Regional Marketing Senior Manager regularly partners with senior executives and key stakeholders across Marketing, Enrollment, Strategic Partnerships, School Marketing, Alumni Engagement, and Outreach Analytics. They must be adept at navigating complexity, advocating for regional priorities, and coordinating the full spectrum of marketing resourcesfrom traditional and digital advertising to SEO, content, and event marketing. In addition to strategic execution, the Regional Marketing Senior Manager has indirect responsibility for mentoring junior-level team members, including Regional Marketing Manager, fostering professional development and ensuring alignment on best practices across regions. Ultimately, the Regional Marketing Senior Manager serves as the strategic marketing lead for their assigned region, balancing long-term planning with day-to-day execution, and acting as a trusted liaison between regional leadership and the central Marketing organization.

Primary Responsibilities

Leads data-driven decision-making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy, ensuring insights drive strategic recommendations and continuous improvement. Serves as a key strategic partner to the schools and regional supporting teams, proactively identifying opportunities to enhance regional impact through informed marketing initiatives.

Drives operational efficiency and service excellence by developing and leading initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness.

Holds full accountability for assigned projects, ensuring strategic execution, alignment with institutional goals, and measurable results.

Leads the development and execution of a hyper-local, regional marketing strategy that aligns with the goals of the schools, Academy, and Craft Educationensuring initiatives are tailored, impactful, and data-informed.

Partners with the Regional VP and other leaders to build a strong team culture while leading marketing strategy development.

Leverages expertise to align cross-functional efforts, drive alumni engagement, and enhance community impact.

Manages regional marketing budget

Leads brand building and lead generation efforts in partnership with central marketing teams, including Integrated Marketing (Media, Brand, Creative) and Marketing Operations (SEO, Web Ops, Email, and Project Management), ensuring alignment with regional goals and enterprise strategy. Serves as a key marketing stakeholder in partnership with the Strategic Partnerships team to shape and support regionally driven initiatives, ensuring strategic alignment and impactful marketing execution. Acts as a strategic contributor alongside regional leaders in Government Relations, Advancement, Strategic Partnerships, and Communications to co-develop and implement integrated outreach plans that support key institutional priorities. Builds localized media relationships with a thorough knowledge of media channels and media buying as the regional / DMA level media subject matter expert.

Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences. Coordinates team efforts with region-based External Communications (PR), Government Relations, and Alumni teams; helps orchestrate an overall market plan that includes tactics from each of these areas

Drives regional, state, and DMA level forecasting, reporting, and root cause analysis within the region; coordinate efforts with College & Program Marketing to drive insights at the intersection of geography, audiences, and program offerings.

Establishes and continually refine geography- and audience-specific messaging that powerfully communicates WGU's positioning, attributes, and proof points in tailored, culturally appropriate ways.

Builds and inspires emerging marketing leaders through coaching and mentorship, fostering professional growth and strengthening overall team impact. Provides strategic guidance, coordination, and dotted-line leadership to cross-functional teams and local marketing partners within the region to ensure the successful execution of regional marketing initiatives. Influence without direct authority to align stakeholders, drive collaboration, and ensure alignment with overall business and brand objectives.

Qualifications

Knowledge, Skills, and Abilities

Significant client or key stakeholder management experience.

Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university.

Drive and ability to influence others to act without direct reporting authority.

Methodical, systematic, and highly organized

Highly organized and methodical with exceptional project and time management skills; adept at prioritizing multiple initiatives in dynamic environments.

Excellent written and verbal communicator capable of building strong relationships across contributors and teams, including C-level executives

Deep expertise across a wide range of marketing disciplines, including traditional and digital media, SEO, content, brand development, creative, paid media, social, events, and analytics.

Innovative and inclined to explore new approaches via constant learning and optimization

Strong critical thinker capable of making smart judgments under pressure

Ability to manage time and resources for multiple projects at one time

Exceptional research, analytical, and critical thinking skills with an ability to source and synthesize a variety of data sources to create actionable strategies

Advanced research and analytical skills with the ability to synthesize complex data, assess market trends and competitive dynamics, and develop actionable strategies.

Experience operating in a disaggregated marketing model; able to make decisions and drive business forward in a highly complex, multi-faceted organization

Success working across marketing disciplines, including brand development, creative, paid media, social media, interactive products, email, field marketing, PR, and analytics

Comfort working as part of a hybrid in-person / remote team

Proven collaborator with a successful track record of leading and executing complex, cross-functional initiatives that drive strategic outcomes.

Excellent written and verbal communication skills, with the ability to engage executive stakeholders, synthesize complex information, and present clear, actionable recommendations.

Innovative and inclined to explore new approaches via constant learning and optimization

Ability to manage time and resources for multiple projects at one time

Demonstrated success in leading diverse teams, including hiring, coaching, and managing individual contributors and people leaders to achieve performance targets.

Education

Bachelor's degree in marketing, communications, or related field required

Experience

7+ years of marketing domain experience, including a broad range of tactics (i.e., television (DRTV, OTT, CTV), OOH, print, radio and digital audio, conferences / events, partner marketing, video, display, social media, email, SEM, and website

Budget management experience, including responsibility for marketing budgets Extensive data and Analytics experience to include deep knowledge of working with Excel, Tableau, Adobe Analytics, and Google Analytics

Must be located in or willing to relocate to the Indianapolis, IN area and work 4 days / week in that local office.

Preferred Qualifications

Media buying experience

Marketing budget management of $5M+

Multicultural marketing experience

Industry experience in higher education and / or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)

Master's degree

Working Conditions

Some travel required (up to 10%)

#LI-TK1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.