Manager, Media Planning & Analytics

Manager, Media Planning & Analytics

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We're also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

Reporting to the Director of Media, the Manager, Media Planning & Analytics role will play a pivotal role in supporting the execution and optimization of paid media strategies across both online and offline channels. This role is ideal for a data-savvy media professional who thrives at the intersection of media planning and marketing analytics. The Manager will be responsible for pulling and analyzing data to inform campaign decisions, collaborating with internal teams and external agencies, and ensuring media investments are optimized for performance and ROI. This is a critical role for the company with direct business impact ensuring the capture of demand while also maintaining a balance between cost of customer acquisition (CAC) and customer lifetime value (LTV).

This position requires a hands-on approach to data, including the ability to pull, manipulate, and analyze datasets (i.e., using SQL, Python, and / or Excel), and translate insights into actionable media strategies. The ideal candidate will bring a strong analytical mindset, attention to detail, and a passion for continuous improvement in media performance.

Specifically, this individual will be responsible for :

• Support the Director of Media in the planning, execution, and optimization of media campaigns across channels including digital (search, display, social, OTT), traditional (TV, radio, OOH), and emerging platforms.
• Use SQL to extract campaign and customer data from internal databases to support performance analysis and reporting.
• Analyze media performance using Excel and other analytics tools to identify trends, insights, and opportunities for optimization.
• Collaborate with media agencies and internal stakeholders to ensure campaigns are aligned with business goals and target audiences.
• Assist in the development of test-and-learn strategies to evaluate new media channels, audience segments, and bidding strategies.
• Monitor daily campaign performance and KPIs, flagging issues and opportunities to the Director and broader team.
• Contribute to the preparation of performance reports and presentations for senior leadership.
• Stay current on media trends, tools, and best practices to bring innovative ideas to the team.

What it takes to succeed :

Who You Are :

You're a thinker and a communicator. You're excited by the challenge of executing media campaigns and maintaining a balance between customer lifetime value (LTV) and cost of customer acquisition (CAC). You are curious. You take initiative. You know how to work with what you have and improve it over time. You're not just looking for a jobyou're looking to grow, contribute, and make an impact.

The perks of the position :

EEO Employer : SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.