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Integrated Brand Marketing Specialist
Integrated Brand Marketing SpecialistFanatics • New York, NY, US
Integrated Brand Marketing Specialist

Integrated Brand Marketing Specialist

Fanatics • New York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Fanatics Casino Campaign Coordinator

Primary Focus : Support the planning, coordination, and execution tracking of Fanatics Casino's integrated brand and hero acquisition campaigns. This role ensures campaign documentation, asset organization, and cross-team communication run smoothly.

Key Responsibilities :

  • Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
  • Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
  • Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
  • Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
  • Document and share campaign learnings, helping to improve future planning and collaboration.
  • Maintain organized records of campaign assets, approvals, and project status.
  • Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
  • Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.

Skills & Experience

Required Skills :

  • Campaign Coordination & Calendar Management Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
  • Cross-Functional Collaboration Demonstrated ability to consolidate inputs from multiple teamssuch as Brand Strategy, Product Marketing, media, creative, and CRMensuring alignment with brand positioning and business goals.
  • Asset Tracking & Project Documentation Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
  • Reporting & Insights Gathering Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.
  • Nice-to-Have / Preferred Experience :

  • Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
  • Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
  • Experience supporting omnichannel campaignsworking across digital, social, email / CRM, and product integration touchpoints.
  • The base salary range for this role is $78,000 per year - $95,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

    In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!

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    Brand Marketing Specialist • New York, NY, US

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