Content Strategist Job at Cengage Group in Baltimore

We believe in the power and joy of learning.

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery.

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https : / / corporate.cengage.com / about / inclusion-and-diversity /

The Content Strategis t works collaboratively with product management stakeholders to develop, hone, and execute high level, multi-year, compelling overall strategies, inclusive of using analytics and market intelligence to inform this strategy. The Content Strategist creates content strategy by understanding the audience, analyzing the market and competitive trends, developing hypotheses, collaborating with cross-functional teams to test ideas in the market, analyzing data, and ultimately making content decisions based on these insights and evidence. The Content Strategist leads product conversion and release, collaborating with team members to ensure on-time delivery of high-quality content.

This particular role will support content strategy, inclusive of eBooks, within the Gale K12 team.

What you'll do here :

Gale K12 Content

Work closely with Product Management, Usage and Analytics, and User Experience to develop meaningful metrics for measuring user engagement; mine and share this information with product stakeholders. Develop dashboards and report cards designed to gauge the success of content programs and product features.

Actively participate in new product development efforts for assigned program. Strategize on present and future content ideas; identify relevant product-specific opportunities related to new or updated content that will foster sales.

Work in partnership with content strategy, instructional design, curriculum experts, technology, and marketing to ensure successful launch, positioning, and delivery of the product to the marketplace.

Support content strategy and development of supplemental curriculum and database products.

Consults on high level troubleshooting in assigned products and across programs.

eBooks

Manage the full eBook lifecycle : curation, licensing, conversion, launch, and sunsetting, working closely with cross-functional team members and vendors / service providers.

Curate content to fit within curriculum- and / or topically aligned collections; collaborate with Marketing and Sales to ensure curated collections align with customer needs and institutional priorities.

Continuously review collections to maintain relevancy, quality, and alignment with academic standards.

Monitor industry trends, product reviews, and competitive products / services; propose changes and recommendations based on analysis of trends and customer feedback.

Develop multi-year, annual, and monthly strategic plans in collaboration with Product Managers; coordinate as needed with other teams.

Identify opportunities to streamline workflows and data-gathering methodologies; implement process improvements that increase both efficiency and ability to make data-driven decisions.

Skills you will need here :

BA / BS or equivalent, recent work experience.

Minimum 3 years progressively responsible experience with digital publishing, content development, or a related field.

Proven success at understanding and implementing content strategies in digital information products.

Strong project management skills with experience coordinating complex workflows.

Demonstrated strong analytical skills with the ability to interpret data and translate insights into action.

Proven excellent written and verbal communication skills and diplomacy to articulate relevant information to technical and non-technical audiences and senior management.

Highly developed facilitation, problem-solving, communication and interpersonal skills; and ability to provide honest and timely feedback; must be innovative and highly motivated.

Self-disciplined with a high degree of accountability

Natural curiosity and willingness to learn paired with a desire for continuous improvement

Excellent knowledge of information products containing digital content; subject matter expertise, or the demonstrated ability to acquire it

Desirable non-essentials :

Experience with Cengage Learning products, markets, and competitor products, particularly within the K12 space

Experience with eBook platforms or digital content creation workflows.

Experience in any of the following subject areas : Science or Library Science.

Don't think you meet all criteria? Let us decide! Cengage is committed to working with broad talent pools to attract and hire the strongest and most qualified individuals.

Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year, and vocational programs. We currently serve more than 10 million of the 18 million students in U.S. higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https : / / www.cengagegroup.com / news / perspectives / 2024 / cengage-group-total-rewards-philosophy / ) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $87,100.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning : Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.