Content Strategy Director Job at Signal Theory Inc. in Kansas City

Overview The Content Strategy Director is responsible for setting the vision and strategic direction for the Content Strategy discipline. This leader ensures the team delivers innovative, effective, and integrated content solutions across all channels—including social, influencer, long-form, website, SEO / AEO, podcasts, and emerging formats. The Director champions team culture and growth, fostering an environment where content strategists thrive, develop, and are matched to projects that build their expertise. The Director also collaborates across disciplines to ensure project success and agency growth. The Content Strategy Director reports to the Senior Director Brand Strategy and will manage Senior Content Strategists and Content Strategists.

Responsibilities Lead : Understand the firm’s growth opportunities in content strategy and create visionary plans and procedures that build capabilities and lead to incremental business.

Keep a finger on the pulse of evolving content strategy technologies, and organize resources and skillsets to ensure the firm stays current with opportunities.

Oversee the quality and strategic alignment of all content deliverables.

Ensure content strategies are innovative, effective, and integrated with broader brand and business objectives.

Manage a Team : Foster a positive, inclusive, and high-performing team culture.

Mentor, coach, and develop team members, ensuring they are assigned to projects and clients that match and grow their skillsets.

Lead recruitment and onboarding of new team members, building a team that aligns with the discipline’s vision and agency needs.

Design and implement training programs, processes, and resources that elevate the entire team's creative capabilities and ensure consistent quality across deliverables.

Communicate : Articulate the vision and strategic direction for the Content Strategy discipline to leadership, clients, and cross-functional teams to build buy-in and drive alignment.

Translate complex content strategy concepts into business language that resonates with executives and key stakeholders, demonstrating clear ROI and impact.

Communicate emerging trends and their implications to internal teams and clients.

Collaborate with leaders from other disciplines to ensure integrated solutions and model collaborative best practices for the team.

Create : Develop and evolve the strategic vision for the Content Strategy discipline, establishing new methodologies, frameworks, and approaches that differentiate Signal Theory.

Create content strategies spanning multiple touchpoints and customer journey stages, ensuring consistency across brand interactions.

Drive the strategic use of AI and emerging technologies within content strategy, creating guidelines and best practices that keep the discipline at the forefront of innovation.

Create measurement frameworks and success metrics that demonstrate the business impact of content strategy initiatives across formats.

Ensure content teams maintain brand integrity and adhere to best practices.

Present : Present complex content strategy initiatives to C-Suite executives and senior leadership, translating tactical recommendations into strategic imperatives.

Adapt presentation style and depth in real-time based on audience expertise and decision authority to maximize impact.

Deliver compelling presentations at industry conferences, client events, and internal forums to position Signal Theory as a content strategy thought leader.

Facilitate thoughtful discussion about work, overcoming obstacles and driving growth.

Think strategically : Think holistically across all content formats to create unified strategic approaches that maximize content ROI.

Identify connections between channels to create integrated content ecosystems with exponential impact.

Connect content initiatives to business outcomes, thinking beyond engagement to revenue, customer value, and market share.

Consider how AI, automation, and emerging tech will reshape content strategy and position the team for competitive advantage.

Develop 3–5 year strategic roadmaps for capabilities, identifying skill gaps and technology needs.

Embody cultural values : Demonstrate insatiable curiosity for client business, maintain optimistic problem-solving, and be principled in interactions to build trust.

Qualifications 8+ years of experience developing and implementing content or social media strategy, with direct engagement of senior-level clients and alignment to their business objectives.

Management and leadership experience

Knowledge of consumer research platforms (Crimson Hexagon, Netbase, Infegy Atlas or similar), content / social platforms (Hubspot, Sprout Social or similar), and web SEO tools (Semrush, Ahrefs, GA4) preferred

Self-motivated, resourceful, creative and collaborative

Experienced people manager capable of mentoring others

Benefits Access to online learning platforms to continue honing your craft

Up to $500 a year for qualified wellness expenses

After one year, reimbursement of up to 50% of tuition costs for approved continuing education

After eight years, 4-week paid sabbatical plus a $750 reimbursement for international travel

Other We are an equal opportunity employer

Health, dental and vision insurance

Salaries commensurate with experience

Traditional and Roth 401k plans with employer matching

Seniority level Director

Employment type Full-time

Job function Marketing

Industries : Advertising Services

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