Senior Practice Group Marketing Manager (Regional Corporate)
Cooley is seeking a Senior Practice Group Marketing Manager to join the Marketing team.
Position summary : The Senior Practice Group Marketing Manager for Regional Corporate & Emerging Companies / Venture Capital ("ECVC") is responsible for directing the development of market analyses, client development and strategic business planning for their assigned market. Specific duties and responsibilities include, but are not limited to, the following :
Position responsibilities :
Market analyses and client development
- Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategies
- Present the firm's competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news / experience and league tables
- Become well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation data
- Serve as the marketing subject matter expert for the market
Client targeting and new business development
Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationshipsWork with specialist to develop cross-selling strategies and oversee specialist in the execution of strategiesFor opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)Strategic business planning and reporting
Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the marketProactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoringProfile raising, marketing campaigns and events
Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goalsDevelop event strategy for market based on market and competitive analyses and in support of business plan goalsReport on the success of activities with key stakeholders and provide recommendations for futureStrategize with PR team to advance the profile-raising efforts of the marketPartner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accoladesSupport integration of lateral lawyers into general corporate or ECVC practices within the marketOversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionalsCollaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activitiesServe as direct supervisor and mentor to direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs / time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredSkills and experience :
Required :
Ability to work extended and / or weekend hours, as requiredAbility to travel, as required7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent natureAbility to operate effectively within a matrixed work environmentPreferred :
Bachelor's degree in marketing or related fieldExperience working in a law firm or other professional services organizationSupervisory experienceCompetencies :
Strong project management skills and follow-through abilityDemonstrate great initiative and the ability to work independentlyStrong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firmTeam oriented with excellent interpersonal and collaborative skillsKeen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneysStrong problem-solving skills including the ability to anticipate problems as well as suggest andexecute onsolutionsAbility to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projectsStrong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departmentsHighly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skillsCapable of staying productive and accurate under pressure with tight deadlinesCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.
EOE.
The expected annual pay range for this position with a full-time schedule is $180,000 - $220,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and / or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and / or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.