Senior Director of Brand Strategy

A company is looking for a Senior Director, Brand Strategy.

Key Responsibilities

Lead the implementation and oversight of brand strategy to strengthen brand equity and market leadership

Develop and execute campaigns to enhance visibility and engagement with target audiences

Define and lead the framework to monitor brand health through KPIs and market share analysis

Required Qualifications

Bachelor's degree in marketing, Business Administration, Communications, or a related field

Minimum 15 years of experience in brand management or strategic marketing, ideally in healthcare or biotech

Proven success in developing and executing brand strategies and omni-channel campaigns

Minimum 5 years of people management experience

Advanced degree or relevant experience in Brand Management or Marketing is a plus