Sr. Product Marketing Manager, Insurance

Sr. Product Marketing Manager, Insurance

We are looking for a Sr. Product Marketing Manager to lead the development and execution of marketing strategies for CareScout Insurance's long-term care solutions. This role will be responsible for market growth, competitive positioning, agency / agent engagement through product messaging, sales enablement, and GTM initiatives. Strong understanding of insurance, annuities, and the Brokerage / Intermediary distribution channel is required.

A successful candidate for this role will be strategic, curious, analytical, and flexible. You will have deep knowledge of marketing strategies and tactics and experience creating value propositions, buyer personas, and product launch plans. As a trusted partner of the insurance product, sales, legal and compliance, and operations teams, you will be able to manage competing priorities on tight timelines. This is an independent contributor role reporting to the Sr. Director of Product Marketing.

What you will be doing :

• Create compelling messaging and value propositions for our long-term care products that are customized for target audiences including BGA / agencies, agents, consumers, and distribution partners.
• Lead the GTM planning and execution for new product launches and enhancements, ensuring alignment with product, sales, compliance, and marketing teams.
• Collaborate with stakeholders and resources to develop and execute omnichannel marketing campaigns.
• Partner with the content and creative teams to develop effective marketing collateral such as sales material, digital resources, email campaigns, video content, interactive experiences, and social media assets.
• Equip our wholesalers, agents, and distribution partners with the tools, collateral, and training they need to effectively position our solutions.
• Stay informed on industry trends, competitive landscape, and agent / client needs to help inform marketing decisions and differentiate our solutions.
• Define KPIs and analyze campaign performance to inform strategy and improve ROI.
• Work with Product Management, Sales, Compliance, Legal, and IT to ensure unified execution and regulatory compliance.
• Work closely with the growing team to get the job done whatever it is with a can-do and collaborative approach.

What you bring :

Employee Benefits & Well-Being :

Genworth employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.