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Product Marketing Manager, Hydronic Heating & Cooling - REQ # 1384

Product Marketing Manager, Hydronic Heating & Cooling - REQ # 1384

Mitsubishi ElectricSuwanee, GA, US
3 hours ago
Job type
  • Full-time
Job description

Mgr, Product Marketing - Hydronics

Mitsubishi Electric Trane HVAC US LLC is looking for a Mgr, Product Marketing - Hydronics in Suwanee, GA.

POSITION SUMMARY :

The Mgr, Product Marketing Hydronics leads go-to-market strategy and execution for the Mitsubishi Electric Trane HVAC LLC (METUS) hydronic heating & cooling portfolioEcodan (air-to-water heat pumps), EcodanPro (commercial ATW / CAHV), Heat2O QAHV domestic hot water systems, and eChilleracross residential and commercial segments. This role translates market and customer insight into positioning, launches, content, and enablement to grow share and establish METUS as the preferred hydronics solution partner for engineers, contractors, distributors, and homeowners.

ESSENTIAL FUNCTIONS :

  • Own the Go-to-Market (GTM) plan for hydronics product lines to include : segmentation, market positioning, value proposition, messaging, channel strategy, and launch roadmaps.
  • Lead product launches and refreshes end-to-end to include : launch brief, readiness, content plan, internal / external communications, and post-launch KPI reviews.
  • Create high-impact content (launch guides, application guides, value prop briefs, case studies, video briefs, web copy, presentations, catalogs, brochures) tailored to engineers, contractors, distributors, owners, and homeowners, ensuring consistency across websites, partner portals, and sales platforms.
  • Partner to build training decks, demo narratives, and objection handling to deliver enablement to regional marketing partners, sales, applications, and distributors.
  • Champion the voice of the market : size opportunities; analyze hydronic heating & cooling competitors; partner with Product Management on roadmap tradeoffs.
  • Partner on commercial readiness for programs and incentives, compliance, certifications, and spec-in strategies with consulting engineers.
  • Partner cross-functionally with Product Management, Sales, Sales Engineering / Applications, Training, Service, Legal / Regulatory, and Digital to meet adoption, revenue, and business development goals.
  • Own metrics and reporting : launch milestone attainment, funnel development, content adoption / usage, attach rates, and win / loss insight development.
  • Represent METUS at tradeshows, industry events, and strategic customer meetings; gather feedback to inform roadmap and GTM.
  • Perform other duties as assigned.

QUALIFICATIONS :

  • Bachelor's in business, Marketing, Engineering or related; MBA a plus.
  • 5 years in B2B product marketing (HVAC, building technologies, or adjacent mechanical / electrical equipment preferred).
  • Proven success owning GTM and launches for technical products, portfolio positioning and value storytelling.
  • Strong content development skills (technical + commercial).
  • Collaboration track record with Product Management, Sales, and Engineering; excellent program management and prioritization.
  • Ideal candidate will be proficient in using Jira, Project Management Software, Salesforce (or similar CRM), marketing enablement (e.g., Seismic / Lytho), basic analytics (Excel / Power BI), and presentation tools.
  • Preferred working knowledge of hydronic system design (primary / secondary loops, buffer tanks, mixing valves, heat exchangers) and ATW heat pump / chiller fundamentals; comfort translating COP / SCOP, tonnage / BTU, deltaT, flow / head into customer value.
  • Familiarity with AHRI standards and state / utility programs preferred.
  • Experience with air-to-water product lines (residential and / or commercial) and / or chiller applications preferred.
  • Exposure to Product Information Management (PIM) workflows and product data governance; familiarity with A2L refrigerant transition topics preferred.
  • This is a onsite or hybrid position with structured in-office days and limited remote flexibility based on business needs, with specific schedule set by the manager in alignment with team need. Remote opportunity available, but not preferred.
  • Willing to travel up to 25% to for various Company meetings and training both domestically and possibly internationally.
  • Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

    • The base pay range for this position at commencement of employment is expected to be between $111,200 and $152,900 per year, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including target bonus plans and discretionary awards. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents. Employees will also receive 80 hours of vacation per year, 56 hours of paid sick leave annually, and 13 paid holidays throughout the calendar year, depending on hire date. Employees may also take up to 12 weeks of paid or unpaid [parental / disability / emergency / etc.] leave, if eligible.

    ABOUT MITSUBISHI ELECTRIC TRANE HVAC US

    Formed in 2018, Mitsubishi Electric Trane HVAC US (METUS) is a leading provider of ductless and VRF systems in the United States and Latin America. A 50 percent 50 percent joint venture between Ingersoll Rand plc and Mitsubishi Electric US, Inc., the company provides innovative products, systems and solutions capable of cooling and heating any application from a home to a large commercial building. METUS is a leading marketer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) air-conditioning and heating technology. Systems sold by the joint venture include a wide variety of technologically advanced products designed to deliver superior efficiency, comfort and control.

    The family of brands supported by METUS includes : Mitsubishi Electric Cooling & Heating, Trane / Mitsubishi Electric and American Standard Heating & Air Conditioning Mitsubishi Electric. More information is available at www.metahvac.com. We offer an excellent compensation and benefits package including 401(K).

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    Product Marketing Manager • Suwanee, GA, US