Media Buyer - Paid Social

Overview

About You
As the Media Buyer – Paid Social, you will help drive the execution and ongoing optimization of Noodles & Company’s paid social activations, ensuring campaigns are performing effectively and aligned with business objectives. You’ll support paid social planning, campaign development, testing, and optimization across key platforms, while partnering closely with internal teams and agency partners to deliver measurable results.

You are a data-driven, results-oriented marketer who thrives in a fast-paced, collaborative environment. Your passion for data and analytics empowers you to leverage audience insights, craft compelling strategies, and improve performance through continuous optimization. You excel at building strong partnerships to bring innovative campaigns to life, translating business goals into smart media plans that drive awareness, traffic, and conversion.

About Noodles

At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast-casual can be.

Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values—We Care, We Show Pride, We Are Passionate, and We Love Life—guide how we show up for our guests, our team members, and each other.

Benefits
Careers at Noodles are served with a side of:

• Pay range: $64,000-$80,000 annual salary
• Eligible for annual performance bonus up to 10%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program
• Learn more about our benefits: https://www.noodles.com/careers/perks

Your Day in the Life

• Translate business briefs and marketing priorities into live paid social campaigns, supporting execution from setup through launch across platforms such as Meta, TikTok, and others.
• Manage day-to-day hands-on campaign operations, including builds, creative trafficking, budget flighting, tracking, QA, and platform troubleshooting to ensure accurate and timely launches.
• Monitor performance in real time and assist with in-flight optimizations to improve key KPIs, proactively identifying risks and opportunities.
• Partner closely with Creative, Brand, Organic Social, Influencer, and agency teams to ensure assets align with brand standards, platform best practices, and campaign objectives.
• Leverage audience insights, behavioral data, and customer segmentation to power prospecting, retargeting, and lookalike strategies, in collaboration with Analytics and MarTech teams.
• Deliver clear performance reporting and insights, translating data into actionable recommendations that improve current and future campaigns.
• Act as the paid social subject matter expert, advocating for channel best practices and advising stakeholders on strategy, testing, and optimization opportunities.
• Contribute to the culture of testing and learning, leading experiments across creative, audiences, formats, and platforms, including new betas and emerging media opportunities.
• Maintain strong relationships with platform partners (e.g., Meta, TikTok) to stay ahead of product updates and unlock incremental value.
• Ensure campaigns meet data privacy and compliance standards, partnering with Legal and IT as needed.

What You Bring to the Team

• 3–5 years of paid social management experience, including execution, planning, and strategy.
• Hands-on experience with platforms such as Meta Ads Manager and TikTok Ads Manager.
• Experience supporting or managing campaigns within annual budgets ranging from $1–3 million.
• Strong analytical skills and proficiency in tools such as Google Analytics (GA4) and Power BI or other data visualization platforms.
• Working knowledge of modern media measurement methodologies, including MMM and MTA.
• Foundational understanding of organic social and influencer marketing.
• Experience managing both direct-to-consumer (DTC) and brand campaigns is a plus.
• Excellent communication and presentation skills, with the ability to translate performance data into clear, actionable insights for executive audiences.
• Awareness of privacy regulations (e.g., GDPR, CCPA) and their implications for media strategy.
• Proven ability to act as a change agent, introducing new processes, technologies, or strategies to drive results.
• This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We’re seeking candidates who either reside locally or are open to relocating.

Noodles & Company is an Equal Opportunity Employer and a Military Friendly workplace. We encourage Veterans and their spouses to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity, Forbes’ Best Employers for Women, and Forbes’ Best Employers for Company Culture lists, and are committed to creating a workplace where Noodlers feel supported, respected, and able to bring their full self to work.

Application Deadline: Recruiting timelines vary by role, but all positions at Noodles & Company remain open for applications for at least 3 days from the posting date. This role is currently open and accepting applications.