Digital Content Manager Job at Conair Corporation in Stamford

(Position can be based in Bentonville, Arkansas or Stamford Connecticut)

About the Role:

Conair is a global leader in the design, manufacturing, and marketing of high‑quality culinary and beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing e‑commerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast‑paced, dynamic environment. You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.

We’re seeking a strategic and operationally minded Content Manager to lead the development, execution, and continuous delivery of optimized digital content for Walmart.com. In this role, you’ll shape the brand narrative by ensuring accuracy and consistency, while driving digital shelf visibility and conversion through strategic content enhancements aligned with the evolving e‑commerce landscape.

Key Responsibilities:

Content Strategy, Creation & Execution

• Develop and implement content strategies across Conair's diverse brand portfolio that support and optimize Walmart.com, building best‑in‑class playbook improving search and conversion.
• Manage the creation and deployment of product detail page (PDP) content, enhanced content (A+), brand shops, and brand storytelling assets for copy and imagery.
• Collaborate with creative teams, agencies, and copywriters continuously to produce quality, educational, engaging, and on‑brand content.
• Partner and align content with brand, marketing, legal, and e‑commerce teams.

Item Setup & Content Syndication

• Manage item onboarding, content syndication, attribute mapping, version control, and ongoing maintenance via tools such as Walmart Item 360 and/or Salsify.
• Ensure compliance with retail partner content standards and brand style guidelines.
• Own item attributions and variant setup, ensuring accurate product type classification, variant grouping, and compliance with Walmart's taxonomy to maximize discoverability.

Continuous Delivery & Workflow Oversight

• Lead a continuous content delivery workstream across digital channels, ensuring agile, iterative updates that reflect business priorities and consumer behavior.
• Partner with cross‑functional teams (e.g., creative, legal, brand, e‑commerce) to streamline workflows and reduce time‑to‑market.
• Implement and manage processes that ensure timely delivery of assets across platforms.

Performance & Analytics

• Monitor content performance and improve SEO, search rankings, and content health scores (Luminate, Salsify, Syndigo).
• Utilize data to identify opportunities, make data‑driven optimizations to improve engagement and conversion and drive continuous improvement.
• Conduct A/B testing and iterate on content to improve engagement, findability, and conversion rates.

Governance & Quality Assurance

• Ensure all content adheres to brand guidelines (brand voice, tone, and style), legal requirements, and platform specifications.
• Conduct regular audits to maintain accuracy, consistency, and freshness of content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years of experience in digital content management, preferably within a CPG or retail environment.
• Proven experience managing content operations or delivery pipelines across multiple digital channels.
• Strong understanding of e‑commerce content best practices across platforms like Walmart, Amazon, Target, Ulta, and Instacart.
• Proficiency with CMS platforms and digital asset management tools.
• Excellent project management, communication, and cross‑functional collaboration skills.

Preferred Qualifications:

• Familiarity with content syndication platforms (e.g., Salsify, Syndigo) and Walmart platforms (e.g., Item360, Seller Center, Scintilla).
• Experience with agile marketing or content ops frameworks.
• Knowledge of analytics platforms such as Stackline, Google Analytics, Adobe Analytics, or Power BI.

Environmental Factors:

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Preference is employee resides in Bentonville, Arkansas or Stamford CT tri‑state area.
• This role requires on‑site presence in our Bentonville Arkansas or Stamford CT office 4 times per month.

What we offer:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!

About Us:

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high‑quality products and iconic brands that enhance their lives.