Public Relations Senior Manager

Senior Manager Of Public Relations

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com.

Role and Responsibilities

The Senior Manager of Public Relations is responsible for creating and implementing communications initiatives for Samsung's Mobile eXperience (MX) business in the USA. This includes but is not limited to wearable products including Galaxy Watch and Galaxy Ring, true wireless stereo audio products, accessories as well as Lifestyle Marketing media relations. The scope of work includes developing and executing strategic plans to generate positive coverage across a broad variety of media and influencer outlets. The Sr. Manager will also be responsible for the reputation and brand awareness of a wide range of Samsung products and services as well as drive PR campaigns directly and utilizing the services of media agency partners. In addition, the Sr, Manager will manage the day-to-day operations of PR agencies and oversee all respective activities.

This position will require a communications professional to comfortably interface with senior executives as well as other internal marketing and sales stakeholders. The Sr. Manager must also liaison with counterparts in the Korea head office for global communication strategy to coordinate on media targets, events and general media outreach related to product and service launches.

The Sr. Manager must be experienced showing both strategic and creative communication acumen as well as operational (manage multiple projects) expertise to ensure PR campaigns optimize limited financial resources to achieve a measurable market impact. The Sr. Manager must have a track record of managing a successful media relations campaigns that delivered measurable impact and compelling stories to drive awareness for the brand and product.

Product Public Relations

Develop PR strategy and plans for respective business and products, including :

PR narratives and product messaging

Product PR plans from announcement, launch and sustain periods

Take an open-ended mandate and give it analysis and structure to come to a concrete set of PR objectives and a clear way to achieve them

Lead day-to-day management as well as maintenance of press relationships (mainstream, non-traditional)

Proactive media relations

Responsive to media inquiries

Secure & manage executive interviews

Collaborate with global Samsung offices, business groups in Korea and US

Management of outside agencies and other support team members

Lifestyle Marketing Media Communications

Develop and manage publicity for Mobile eXperience brand

Drive awareness and engagement through strategic PR for marketing initiatives and activations

Merchandising of PR results to the organization

Results / Key Performance Indicator

Major media placements

Competitive activities

Performance Standards (How will duties be measured)

Best-in-class execution of PR programs, on time and in budget

Art of story-telling and placing stories in top-tier outlets

Tracking / reporting of press hits weekly and ad hoc during special circumstances

Deliver KPIs of specific projects / initiatives

Provide project by project plans, budgets and KPIs

Timely response to all crisis

Manage timely completion of deliverables

Schedule update meetings and report results

Drive favorable coverage

Develop and execute programs / campaigns based on new thinking and proven data

Skills and Qualifications

Minimum Qualifications :

Bachelor's degree, graduate degree a plus

Minimum of 8 years of experience, preferably in Media Relations

Prior experience in the tech, mobile and lifestyle media industry preferred.

Skills / Requirements :

Knowledge of media outlets and contacts

Exceptional project management skill to oversee multiple projects at one time

Exceptional detail orientation

Strong interpersonal and negotiation skills

Solid written and verbal communication skills, especially with technical information

High level of professionalism required as a representative of the company

Ability to work independently with little or no direction; strong decision making skills and problem solving skills

Ability to multi-task in a fast-paced, customer-focused environment

Ability to lead teams

Strong agency and client relationship management skills

Excellent time management, organizational, and project management skills

Performs work under tight deadlines which are normally periodic or cyclical

Proficient in Microsoft Office experience (Word, Excel, PowerPoint, etc.)

Work is generally performed in a hybrid office environment

Some travel required (up to 2-3 times per quarter)

Consistently demonstrates a commitment to policies and procedures, including but not limited to attendance, confidentiality, conflict of interest and ethical responsibilities

Necessary Skills and Attributes

Demonstrated ability to interact at all levels within company's organizations. The ability to negotiate with and convince others, in a potentially adversarial environment, including customer leadership, directors and managers with opposing views to accept / approve plans, technical and project recommendations. The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives. The ability to write, read, interpret, explain and act based on a thorough understanding of technical documents, engineering materials and contracts or related documents. Ability to make professional presentations in writing, through email, reports, or orally, including complex business and technical matters to an audience of high technical skills, management and operational experience. Ability to support a cross-functional Samsung team to achieve customer contracted objectives and specific team goals within established time frames and requirements. Assist in and if needed direct the Samsung team in lab and field trials related to introduction of products sold to the customer.

Physical / Mental Demands

Work is generally performed in a hybrid office environment. Operate a computer keyboard and view a video display terminal between more than 50% of work time, including prolonged periods of time. Requires considerable work utilizing high visual acuity / detail, numeric / character distinction and moderate hand / finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenges and project management deadlines. Machines, tools, equipment, and work aids include PC's, printers, copiers, faxes and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on position.