Market Manager

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems - including the ones that dominate the headlines - are downstream of education.

We have a simple thesis on how to solve it : empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage - asset-light real estate - which means much lower capex and opex. You put it together, and you get something that's never existed before : a world-class education that's accessible to normal American families and can rapidly scale.

What You'll Do

We're looking for an energetic, relationship-driven professional to grow enrollment for Primer's Florida campuses. You'll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer's vision directly to families.

This is not a desk job. You'll spend much of your time out in the field - meeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you'll thrive here.

What we're trying to do is extremely hard - there's a reason it hasn't been done before. There's a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you.

Responsibilities

• Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
• Build relationships with local leaders, organizations, and influencers who can help grow Primer's reach and reputation
• Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
• Serve as a trusted, knowledgeable voice when presenting Primer's model to prospective families
• Collaborate with central marketing and admissions to align local efforts with broader campaigns
• Experiment with new grassroots growth strategies; document and scale the ones that work
• Manage ongoing relationships with enrolled families to strengthen community and referrals
• Travel frequently (25-50%) across campuses within the state

Preferred Qualifications

If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there! If you have any questions, don't hesitate to email us at jobs@primer.com.